The Philippines stand among the frontline digital economies in the region. With over 33 million users, the country is the second highest ranking in Southeast Asia and the 6th in the whole of Asia in terms of Internet users according to the Asia Digital Marketing Association (ADMA) and the Internet World statistics. Clearly, the Philippines has a very substantial digital marketing ecosystem that is set to grow exponentially to twice its size now by the year 2016 according to Julian Persaud, Google’s Managing Director in Southeast Asia. This is a very important fact to consider, particularly for business owners...
Some aspects of Digital Marketing are shrouded in myth and misconceptions perpetrated by detractors who really don’t know any better. Many who have led to believe in these myths continue to grope in the dark, missing the vast opportunities available to them through Digital Marketing. This article attempts to debunk some of the more popular and more common myths related to Digital Marketing in the hope of providing fresh insights to business owners wanting to take their brands, products or services to a higher marketing plane.
On-page SEO is the process that you should integrate in your internet marketing campaign. The process involves optimizing your website not only to work your way around search engine algorithms but also to connect successfully with your targeted visitors. The process goes beyond keyword densities or specifying meta tags as what many people think on-page SEO is. It is so important that it can practically define success or failure not only in search engine rankings but in your overall internet marketing campaign as well.
The tremendous popularity of social media may lead internet marketers to think that running Pay-Per-Click (PPC) advertising campaigns is not profitable anymore or is not delivering desired results. Contrary to this misconception, PPC ads still generate a great amount of targeted traffic which, according to Powered by Search, may reach figures of up to 64.6% of clicks from commercial keyword searches.