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Understanding How PPC Can Generate Targeted Traffic to Your Business

Jomer Gregorio - December 18 2013 - 9:11 AM - PPC / SEM

The Importance of Targeted Traffic to Your Digital Marketing Campaign

Jomer Gregorio - December 12 2013 - 11:07 AM - Digital Marketing / Web Traffic

10 Reasons Why SEO is a Continuous Process (Infographic)

Jomer Gregorio - December 11 2013 - 11:21 AM - Infographics / SEO

Search Engine Optimization (SEO) still stands at the forefront of many digital marketing techniques despite the emergence of other channels like social networking and is still a very important source of targeted traffic to websites. This statement is confirmed in many reports, including one from Forrester Research, putting organic web search or natural search engine results at the top of the traffic sources list.

15 Powerful and Comprehensive Content Marketing Principles That You Can Use Right Now

Jomer Gregorio - December 10 2013 - 10:54 AM - Content Marketing / SEO

Content is undoubtedly part of the very essence of any website and should be located at the core of every Digital Marketing activity or campaign that you are planning to launch for your brand, product or service. Through content marketing, businesses of any form, kind or size can now have the platform and the ability to reach out to a wider and more global audience to tell their message – the stories of the how, the why and the what of their business.

10 Useful Tips When Creating Targeted Landing Page for PPC and SEO that Converts

Jomer Gregorio - December 9 2013 - 10:53 AM - Landing Page / PPC / SEM / SEO

The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites. If done right, tools like Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising can drive targeted traffic to your websites, the kind of quality traffic that eventually converts into leads or sales. Conversion is the reason why businesses conduct digital marketing in the first place. Without conversion, all your digital marketing efforts would all just be a waste of time.

Hard to Ignore Reasons Why You Should Complement SEO with PPC? (Infographic)

Jomer Gregorio - December 6 2013 - 1:20 PM - Infographics / PPC / SEM / SEO

As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has their pros and cons but many companies have already seen the advantages of complementing their existing SEO campaigns with paid advertising through PPC, particularly with an increase in conversion rates as will be shown later. These companies have seen that cannibalism can be avoided if the PPC and SEO integration is properly managed.

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