Generating traffic is the primary aim of every website, but business owners should be careful and ensure that their digital marketing campaign generates mostly targeted traffic. Ask any traditional salesperson what would be the most important aspect in their day-to-day work would be and most if not all would point to “generating qualified sales leads”, which is what targeted traffic is all about.
Search Engine Optimization (SEO) still stands at the forefront of many digital marketing techniques despite the emergence of other channels like social networking and is still a very important source of targeted traffic to websites. This statement is confirmed in many reports, including one from Forrester Research, putting organic web search or natural search engine results at the top of the traffic sources list.
Content is undoubtedly part of the very essence of any website and should be located at the core of every Digital Marketing activity or campaign that you are planning to launch for your brand, product or service. Through content marketing, businesses of any form, kind or size can now have the platform and the ability to reach out to a wider and more global audience to tell their message – the stories of the how, the why and the what of their business.