As with anything digital, search engines have come a long way since their launch decades before. Google Search, the most popular search engine with over 85% market share worldwide,...
Continue reading
The COVID-19 pandemic accelerated the world’s adaption to the digital age, especially in marketing to consumers that chose to stay at home. Among the most effective digital marketing techniques is...
Continue reading
Content Marketing Trends
Continue reading
TikTok marketing campaign, business entities need to evaluate whether it is worth their time and efforts. If you want to learn more. Click Here!
Continue reading
Video Content have been an integral part of digital marketing campaigns and remain a powerful tool in this endeavor. This type of content delivers messages to consumers through the combination...
Continue reading
The past year proved that search engine optimization (SEO) is essential for effective digital marketing. Due to the ongoing COVID-19 pandemic, many remain dependent on remote means of doing activities,...
Continue reading
It is no surprise that 2022 will be another year of automation and digital transformation in the retail industry. Accordingly, marketers strive to keep up with the sophisticated technologies and...
Continue reading
There is a wide array of platforms that brands use for their digital marketing strategies – from traditional channels like TV, radio, and print to digital ones like websites,...
Continue reading
Attracting new customers while retaining the current customer base is vital for B2B enterprises. In the ever-competitive business landscape, industry players continually invest in strategies that help them with these...
Continue reading
B2B customer acquisition is more elaborate than B2C, involving various stakeholders in decision-making. Accordingly, it makes the process extra challenging and requires the right strategies to boost sales and expand...
Continue reading