If there’s one digital marketing strategy that budding startup and small B2C companies should utilize the most nowadays, it’s definitely content marketing. According to the latest B2C Content Marketing Benchmarks, Budgets, and Trends from CMI and MarketingProfs, some 55% of B2C marketers reported their content marketing efforts are somewhat more successful compared a year ago,
With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in
Content ideation, i.e. the process of coming up with great content ideas that will be helpful and interesting for the target audience, is one of the most difficult and time-consuming steps in the content marketing process. In fact, a recent study by SEMrush reveals that finding the most prominent topics is the 3rd most challenging
The online landscape offers endless opportunities for businesses who want to build a strong brand. Multiple cost-effective digital marketing services such as search engine optimization (SEO), search engine marketing (SEM), video ads, and social media can be used all together to establish brand awareness and credibility in a way that is much faster and more
Blogging is considered as the undisputed king of the content marketing landscape for many years now, as it has been the main strategic weapon for the digital marketing teams across companies irrespective of size. Many of those who have been blogging for years – our company included – can unequivocally say that blogging has been
Just like any other digital marketing initiatives, content marketing requires constant analysis over time, looking for new trends and insights that can streamline your strategy and ensure the success of your campaign. Here are seven content marketing trends to watch out for in 2018.