Blogging is considered as the undisputed king of the content marketing landscape for many years now, as it has been the main strategic weapon for the digital marketing teams across companies irrespective of size. Many of those who have been blogging for years – our company included – can unequivocally say that blogging has been
Every marketer and business owner know about brand loyalty — but what matters is not just loyalty, but affinity. Building a relationship with your customer founded on emotional connection can ensure that they stay with you for a long time. However, most companies are only able to achieve brand loyalty, never reaching brand affinity despite clamoring hard for it.
Graphic design is the art and practice of planning and projecting ideas and experience with visual and textual content. The structure of graphic design based on what physical or virtual images, words, and textual context it brings in a medium is considered a language. As with the interlinked digital and physical content of which industry it represents, it may vary for different purposes such as in commercial, educational, cultural, or political.
When it comes to marketing a brand or business, one of the most debated subjects is what kind of strategy would work to meet organizational goals. In digital marketing, website traffic is among the top priorities of any company, and a ton of research goes to identifying the best strategy that can significantly boost traffic.
Whether you are a small business, a growing corporation, or a global brand, it is still essential, because organic search is perhaps the most valuable marketing channel nowadays. But because it involves a lot of legwork and effort, it's hard to justify why you'd have to partition a significant portion of your marketing budget into this one strategy. Especially in this decade, when more and more technologies are allowing you to become more visible to your audience outside of search engines. So, is SEO still relevant in 2018? Would your business survive even if you don't necessarily put an effort...
As the digital advertising spending increase and becomes a central growth strategy in the business landscape, we can expect to see more developments that will further shape the industry in the years to come. As a starter, we have listed down in this infographic the trends that will have the biggest impact in shaping the digital advertising throughout 2018.