Landing Pages should receive the same careful planning as your ads and other important aspects of your PPC campaign to ensure that your online prospects stay engaged (lowering your bounce rate) and they take specific action (or convert) which is every business’ goal. So here is a list of 5 Do’s and Don’ts when creating your Landing Page to help you make your PPC campaign more successful and you get maximum ROI for your investment.
To increase the overall effectiveness of your digital marketing campaigns, you need to roll out high-performing landing pages that can deliver your targeted leads or sales goals for your products or services. In our commitment in helping you reach your Internet marketing goals, Digital Marketing Philippines presents to you the anatomy of a high-performing landing page, enabling you to learn and apply how this tool can help you achieve your bottom-line goals.
The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites. If done right, tools like Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising can drive targeted traffic to your websites, the kind of quality traffic that eventually converts into leads or sales. Conversion is the reason why businesses conduct digital marketing in the first place. Without conversion, all your digital marketing efforts would all just be a waste of time.
Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage, or an independent landing page. However, it would do you no real advantage at all to get all these targeted traffic if no profitable result in terms of lead generation or sales – will come out from these visits. That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns. Each time a visitor clicks on your PPC advertising...