Google Search vs Display Network – A Comparison (Infographic)

Jomer Gregorio - January 20 2016 - 2:34 PM - Infographics / PPC / SEM

Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. At the forefront is of course Adwords, owned and operated by none other than Google itself. The online giant dominated the US paid search ad spend at

8 Most Important Parts of A Successful PPC Marketing Campaign

Jomer Gregorio - June 23 2014 - 1:44 PM - PPC / SEM

There are key factors and very important parts in PPC marketing that many business owners neglect or overlook that are vital to generating high quality ads and campaigns. The quality of PPC ads generated and how the PPC campaign is conducted and executed will mean the difference between wasted marketing budgets and digital marketing campaigns that generate favorable and profitable results. On top of that, many business owners commit a lot of mistakes in their PPC campaigns that result in poor campaign performance and wasted marketing investments. Digital Marketing Philippines tries to help business owners avoid this and help...

The Importance of A/B Split Testing to Improve the Performance of Your PPC Campaign

Jomer Gregorio - April 1 2014 - 10:09 AM - PPC / SEM

In its most basic sense, A/B split testing is a form of hypothesis testing involving two variants, particularly A and B thus the name A/B testing. A series of randomized experiments are performed involving these two variants, with all factors and elements the same except for where variations of one particular factor or element, in this case that of a landing page or a web page, which is subjected for performance comparison.

10 Dos and Don’ts When Creating an Adwords PPC Campaign

Jomer Gregorio - February 13 2014 - 12:16 PM - PPC / SEM

When there is cost, small business owners simply could not make any blunders as costly mistakes like these can wipe out a digital marketer’s entire advertising budget in just one sitting without producing any favorable results. If executed properly, paid PPC campaigns delivering targeted results can be a very cost-effective way of marketing and advertising online. With this in mind, Digital Marketing Philippines delivers the following list of Do’s and Don’ts that will help digital marketers get the most from their Adwords PPC Campaign.

Understanding How PPC Can Generate Targeted Traffic to Your Business

Jomer Gregorio - December 18 2013 - 9:11 AM - PPC / SEM

One of the best ways of generating targeted traffic to your business online is by using Pay-Per-Click (PPC) advertising. If done properly, your ads can generate clicks from online users who are already looking for the kind of products or services your business is already marketing. These types of web visitors have the greatest possibility for conversion as business leads or direct sales – if your landing pages or main websites provide what they are looking for.

10 Useful Tips When Creating Targeted Landing Page for PPC and SEO that Converts

Jomer Gregorio - December 9 2013 - 10:53 AM - Landing Page / PPC / SEM / SEO

The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites. If done right, tools like Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising can drive targeted traffic to your websites, the kind of quality traffic that eventually converts into leads or sales. Conversion is the reason why businesses conduct digital marketing in the first place. Without conversion, all your digital marketing efforts would all just be a waste of time.

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