Facebook’s organic reach has seen a notable decline over the years. In July 2023, the average engagement rate of an organic post ranged from 2.58% down to 1.52%.
The decrease...
Continue reading
Twenty-two percent of consumers use social media to discover new products. Meanwhile, sixty-eight percent of consumers utilize social media to stay updated on brands’ products and services, emphasizing...
Continue reading
For years, hashtags have been a go-to strategy for improving social media visibility, particularly on platforms like Instagram. However, the narrative is changing. Hashtags, it seems, are no longer the...
Continue reading
The social media giant Facebook is a popular digital marketing tool, attracting businesses to its 3.049 billion active monthly users. While its popularity brings increased competition, brands can stand...
Continue reading
Video SEO remains the cornerstone of content marketing’s future. It offers distinct opportunities to disseminate information, share stories, and forge connections while deeply engaging with audiences. Amidst changing trends, consumers’...
Continue reading
Social media marketing (SMM) is a type of digital marketing and e-marketing that involves leveraging social media platforms to promote a brand, increase sales, and drive web traffic. SMM revolves...
Continue reading
Trends heavily influence social media and are significant in shaping the content and conversations that will dominate these platforms. Hence, following and engaging social media trends helps boost your business’s...
Continue reading
People’s feelings about shopping vary widely based on personal preferences, interests, and circumstances. But without a doubt, many people treat shopping as the perfect way to spend their free time,...
Continue reading
It doesn’t matter if you manage a huge national corporation or a small local business. The use of social media is not only a fad. It is a crucial component...
Continue reading
Podcasting is slowly becoming a top digital marketing channel for brands. This is supported by the NP Digital data showing 92% of companies increasing their podcasting budget in 2023.