CPM vs CPC – a Comprehensive Comparison (Infographic)

One of the best features in digital advertising that sets it leagues away from traditional media is on how ads can easily be tracked, monitored in performance and analyzed right down to the very detail on who, what, when, and how it was clicked.

As a backgrounder, CPM and CPC dominate the online advertising sphere. Most marketers would choose CPC as their default route, but there are merits to CPM that may be applicable to their particular needs, particularly if the marketer is pushing for content marketing as their main launching pad.

This infographic aims to remove all the confusion and provide enlightenment to marketers to help them choose the best configurations for their online ads. But first, let’s start with the definitions.


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Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.
  • Love your infographics! You guys rocks!

    • Hi Brent, sorry for the late reply. Thanks for stopping by again. Feel free to use this if you think it will be useful to your readers.

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