The Philippines stand among the frontline digital economies in the region. With over 33 million users, the country is the second highest ranking in Southeast Asia and the 6th in the whole of Asia in terms of Internet users according to the Asia Digital Marketing Association (ADMA) and the Internet World statistics. Clearly, the Philippines has a very substantial digital marketing ecosystem that is set to grow exponentially to twice its size now by the year 2016 according to Julian Persaud, Google’s Managing Director in Southeast Asia. This is a very important fact to consider, particularly for business owners...