Targeting the right set audience is extremely crucial to the success of your business. As they said, marketing has always been about connecting with the right audience in the right place and at the right time. Otherwise, if you are not reaching the right audience, then all your digital marketing efforts – from SEO and
Generating high-quality leads is perhaps the most difficult challenge in the digital marketing world. In fact, the 2017 State of Inbound report from HubSpot revealed that generating enough traffic and leads is the top marketing challenge facing the 63% of organizations they examined. To address this challenge, HubSpot suggested that digital marketers should create and
The General Data Protection Regulation (GDPR) is one of the hottest topics across multiple industries these days – including the digital marketing field. Implemented on May 25, 2018, the GDPR replaced the EU Data Protection Directive 95/46/EC and aims to hold businesses and organizations, including those outside of the European Union (EU), accountable for the
For most business owners, brand visibility is a vital component of success and remains one of the unchanging aspects of marketing. That’s why in this digital era, businesses that have online presence tend to grow 40% faster than businesses that do not have any online presence or any website to promote the business online. One
The competition in the digital marketing is getting stiffer and tighter as years pass by. Companies of all sizes are competing for mindshare and more marketers are spending more money on a plethora of strategies to get the consumers fall in love with their brand. In fact, a recent study from MarketingCharts reports a 50%
Whether you are a small business, a growing corporation, or a global brand, it is still essential, because organic search is perhaps the most valuable marketing channel nowadays. But because it involves a lot of legwork and effort, it's hard to justify why you'd have to partition a significant portion of your marketing budget into this one strategy. Especially in this decade, when more and more technologies are allowing you to become more visible to your audience outside of search engines. So, is SEO still relevant in 2018? Would your business survive even if you don't necessarily put an effort...