The online community is changing. Consumers and online users are putting more attention now on social signals and high-quality content that is relevant for their needs. That is why business owners and digital marketers need to make a fresh assessment of their Search Engine Optimization efforts. This should evolve into a holistic, customer-centered, integrated and interconnected approach, focusing on a new and much broader perspective on how targeted customers search and look for information, products and services – and the following will tell you why.