Inbound links to your site, particularly to your content, is a primary factor in ranking. But with changes in algorithms particularly in the shifting focus towards quality content, search engines have learned quite well how to distinguish random inbound links from high-quality links that come from relevant and related sources. This is where linkable assets come in and their importance stems from the fact that are held as highly significant by others – important enough to create a link back to the page. The following provides an overview of linkable assets, their importance to SEO, and how you can...