If you are an Internet Marketer reading this post you probably are getting good results from free online advertising and other promotional methods. But if you are a serious entrepreneur then you are most likely aware of the principle of value for value. That is, if you want to get something, you must be willing to give something in return. Free promotional methods can bring good results but if you want great results for your business then you should seriously consider trying out paid online advertising methods such as pay-per-click or PPC marketing.