If you’re using only a couple, or worst, only one digital marketing channel to promote your brand, products or services, then you will definitely not get the marketing mileage and results you want. You may believe that you have found the right basket in the current digital marketing channel you are using since it generates a certain level of favorable results. However, it would be a poor business tactic to rely only on a single digital marketing channel – and the following reasons to diversify will explain why you should not do so.