When there is cost, small business owners simply could not make any blunders as costly mistakes like these can wipe out a digital marketer’s entire advertising budget in just one sitting without producing any favorable results. If executed properly, paid PPC campaigns delivering targeted results can be a very cost-effective way of marketing and advertising online. With this in mind, Digital Marketing Philippines delivers the following list of Do’s and Don’ts that will help digital marketers get the most from their Adwords PPC Campaign.