The Top 8 Digital Marketing Trends in 2016 (Infographic)

2016 is rapidly approaching and Digital Marketers from around the world are teaming up and brainstorming to identify, assess and adapt new strategies that they will apply for this coming year. The Digital Marketing arena is a very competitive and volatile landscape that will deliver huge returns if done right – making it a top priority among companies and brands this year and the years to come.

These companies are pouring in huge investments in marketing in 2016, with as much as $540 billion allocated for advertising and marketing initiatives. 69% will focus on content management, performance optimization and website development, while 53% will make mobile app development and social media their top priority for driving engagement.

Business owners and marketers however should be more discerning about the strategies and initiatives they would like to invest their time and resources in. Digital Marketing success in the coming periods will rely heavily on how well you connect and give value to the right audience, on the right device and at the right time.

Digital Marketing Philippines presents this comprehensive look at the movers and trends that will shape the future of digital marketing in 2016 and beyond.

Digital-Marketing-Trends-in-2016

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Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.
  • Jerelleen Rodriguez

    Hi Sir! Is the $540 Billion spent for advertising for the Philippines only? Thanks! I can’t seem to open some of the sources cited.

  • What a year it was for content marketing. I agree about the rise of content creators as a result of market requirements. 2017 is looking like a great year for even more content marketing.

    • Hitesh, agree! We published our new curated b2b content marketing trends as well for 2017. Feel free to check it out in our blog.

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