Business owners who have gone through the initial steps of building a good online presence for their brands, products or services have undoubtedly heard about SEO or Search Engine Optimization. For many, SEO means having your site ranked at the top three of search results whenever people look for information related to your business. SEO means gaining more exposure to your business, opening its doors to a larger number of targeted customers. This description of SEO is true in a sense that it describes the goal of having an SEO campaign. But SEO is more than that as it involves a carefully planned and strategized set of techniques and procedures aimed at gaining, and maintaining, maximum exposure and top search engine ranking for your website.