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Key Social Media Marketing Trends for 2024 (Infographic)

Twenty-two percent of consumers use social media to discover new products. Meanwhile, sixty-eight percent of consumers utilize social media to stay updated on brands’ products and services, emphasizing the growth of social shopping.  Social media presents a significant power in marketing in 2024, as demonstrated in these data. These trends highlight the importance of staying […]

2024 Vision: Emerging Trends in Web Design and Development

Websites play a vital role in business as they establish brand awareness and presence in the online world. Today, it is even more critical as more consumers now compare brands before buying something. A Salesforce survey shows that 85% of consumers conduct initial research before making a purchase, with 74% relying on a business’s web […]

SEO is Overtaking Hashtags in Social Media Visibility

For years, hashtags have been a go-to strategy for improving social media visibility, particularly on platforms like Instagram. However, the narrative is changing. Hashtags, it seems, are no longer the undisputed kings of social media visibility. Instead, SEO is now overtaking hashtags in making viral social media posts. The content appearing in your “For You” […]

Stats on Facebook Reels Marketers Cannot Ignore (Infographic)

The social media giant Facebook is a popular digital marketing tool, attracting businesses to its 3.049 billion active monthly users. While its popularity brings increased competition, brands can stand out on the platform by maximizing their use of Facebook’s features, such as Facebook Reels.  When employed strategically, Facebook Reels can amplify marketers’ reach and ensure […]

AI Power in SEO: Cracking the Code to Search Success in 2024

The surge of artificial intelligence (AI) has revolutionized how people interact with technology. From chatbots to personal assistants, AI has become integral to many people’s lives.  Numerous studies and surveys indicate that over 80% of businesses have already integrated artificial intelligence technology into their operations to varying extents. Image by Content at Scale AI also […]

Key Trends and Insights for Content Marketing in 2024 (Infographic)

Trends shape the way audiences engage with content. Staying ahead of the shifts in how digital content is delivered and consumed in 2024 enables companies to adapt their marketing strategies to meet changing consumer behaviors. Overview of Digital Content Consumption and Distribution in 2024 In 2024, content marketing is moving towards a more analytical approach. […]

Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024 (Infographic)

Digital marketing relies on current tech and industry trends, as well as relative consumer behavior, to be more effective. You need to be ahead of the curve and continually adapt to digital marketing trends of 2024 if you want to remain competitive.  From the rising buying power of Gen Z to the encompassing impact of […]

How Video SEO Will Influence Digital Marketing in 2024

Video SEO remains the cornerstone of content marketing’s future. It offers distinct opportunities to disseminate information, share stories, and forge connections while deeply engaging with audiences. Amidst changing trends, consumers’ desire for genuine, interactive connections with brands remains the same. Nonetheless, the landscape of video marketing is also shifting. This year, video marketing is evolving […]

Viral Vibes in 2024: How to Elevate Your Business’ Social Media Marketing (Infographic)

Social media marketing (SMM) is a type of digital marketing and e-marketing that involves leveraging social media platforms to promote a brand, increase sales, and drive web traffic. SMM revolves around creating and sharing content to engage audiences and build brand awareness.  In 2024, the significance of social media marketing will become more pronounced as […]

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