GIFs and Reels are among the online video content that plays a vital role in the modern business marketing landscape. GIFs are image files that exhibit a series of images or soundless video clips in a continuous loop. Meanwhile, Reels are vertical, full-screen videos presenting up to 90 seconds long video clips.
Online videos have been a popular alternative for cabled channels since the rise of YouTube. In July 2022, streaming occupied 34.8% of US TV time, according to a report by Nielson. Platforms like Youtube provide a channel for creators to deliver information and for consumers to learn through audio and visual content. YouTube ranked second […]
Produce results from digital platforms if you start with the correct plan and mindset and adhere to seven crucial digital marketing best practices. Here are four practices startup businesses can do to improve their chances of digital marketing and enterprise success.
Brand reputation is a critical aspect of a business. It affects a variety of things, including revenue, investor confidence, brand loyalty, and marketing efficiency. As such, most business leaders actively control their brand perception. Credibility and trust are essential components of a successful brand reputation. It is influenced by their own direct or indirect interactions […]
Everybody has encountered a situation where they need to conduct a search but are unsure of how to phrase their query. Sometimes using images work well when words are not enough to convey the things that you are looking for. And there are also times when using both would have been better. Fortunately, Google now […]
Local SEO strategy is the process of ranking your website in local search results on a local business directory such as Yelp, Super Pages, YP and etc.
Google continually introduces new algorithm adjustments to address a number of SEO issues and maintain its delivery of relevant, high-quality content. Its recent page experience update is one of its biggest changes in recent years. Google now formally considers page quality, quantified through Core Web Vitals, as a ranking factor. Any company that values its […]
As with anything digital, search engines have come a long way since their launch decades before. Google Search, the most popular search engine with over 85% market share worldwide, constantly updates its algorithm to deliver user convenience and value. Several times a year, Google makes significant changes in its systems to present more authoritative and […]
The COVID-19 pandemic accelerated the world’s adaption to the digital age, especially in marketing to consumers that chose to stay at home. Among the most effective digital marketing techniques is search engine optimization or SEO. It is a necessary strategy for any business to reach more people and get more customers. However, new ranking strategies […]
Content Marketing Trends
