The ongoing COVID-19 pandemic has pushed the global community into a worldwide standstill, affecting 6.2 million people across 210 countries as of June 2, 2020, with a significantly huge one-third statistical chunk coming from the United States. The pandemic has brought not only serious health issues and mortality concerns, it has also driven the world […]
In recent years the global outsourcing industry has grown into a very lucrative industry that is expected to reach the $250 billion level by the year 2020. This tremendous growth is spawned by the growing number of enterprises enlisting the help of outsourcing agencies to perform particular business processes alongside their central workforce. The tremendous […]
2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is dead or has lost its […]
As the consumer market evolves with the adoption of new technologies, trends, and innovations, the B2B market likewise is growing in a parallel direction. Everything is going digital, and the same holds for B2B marketing, as made evident by records on B2B, 61% of which have been initiated online. B2B buyers make an average of 12 online […]
Ever-changing, fast advancing, and rapidly growing – these words perhaps best describe the social media landscape we’re all witnessing nowadays. Of all digital channels, there is, social media platforms are arguably the most aggressive ones when it comes to introducing new features aimed to help their users to connect, communicate, and share content with their […]
With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months. Before you decide which digital […]
With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in […]
Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhouse for effective marketing communication. Unknown to most novice business owners, email marketing can […]
When it comes to marketing a brand or business, one of the most debated subjects is what kind of strategy would work to meet organizational goals. In digital marketing, website traffic is among the top priorities of any company, and a ton of research goes to identifying the best strategy that can significantly boost traffic. […]
As the digital advertising spending increase and becomes a central growth strategy in the business landscape, we can expect to see more developments that will further shape the industry in the years to come. As a starter, we have listed down in this infographic the trends that will have the biggest impact in shaping the digital advertising throughout 2018.
