The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. While interconnectivity has its obvious advantage, it also spells a deeper challenge for brands […]
A common trait that makes digital marketing quite challenging is no other than its dynamic nature. In order to bring better results, experts in this type of marketing continuously develop fresh ideas and concepts that often overshadow the existing ones. Several factors such as sudden changes in customer preferences, competition, and recent trends on the […]
Digital marketing is an indispensable business strategy in the contemporary world, and there’s zero doubt about it. It has become so ubiquitous to the point that it has been embedded in the fabric of our daily lives. The ads we see on social media and search engines, the videos we consume on video-sharing platforms, and […]
From hilarious memes and inspirational quotes to in-depth news coverage and informational posts – it is without a doubt that GIFs have a wide range of uses in today’s highly digital consumer landscape. But while seemingly new for some people, Graphic Interchange Format or GIF (pronounced as “jif” according to its creator) has been around […]
Big Data – as data scientist Clive Humby called it, the new oil – has dawned and has already made significant contributions in businesses across industries. And digital marketing is of no exception. The changing customer behavior and increasing online channels are making it more imperative for businesses to invest in some form of Big […]
Social interaction has long been regarded as one critical factor to human survival. This fact has been verified through many studies for decades, with the most recent one published in The Journal of Health and Social Behavior in 2010, which cited that “…social relationships affect a range of health outcomes, including mental health, physical health, […]
The world of SEO is known for being a rapidly changing industry as techniques need to adapt to new and emerging technologies, such as the visual search. Through the power of artificial learning and machine learning, more and more search engines are starting to lean towards image-based search to improve the user experience. In the […]
Ever-changing, fast advancing, and rapidly growing – these words perhaps best describe the social media landscape we’re all witnessing nowadays. Of all digital channels, there is, social media platforms are arguably the most aggressive ones when it comes to introducing new features aimed to help their users to connect, communicate, and share content with their […]
With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months. Before you decide which digital […]
Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever. From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the increasing implementation of AI and machine learning technologies in the marketing function across industries […]
