Business owners really do need to consider revamping their online properties and monitoring its effects—particularly if their websites are not mobile responsive or optimized for mobile and tablet users yet. This could lead to higher bounce rates, negative feedback, and worst of all, loss of impact, loyalty, and sales. To give you a better understanding on responsive and custom-designed websites, here below are eight reasons why investing in a mobile and tablet-friendly website is a wise and practical move for your business.