These figures show that the construction industry is still very promising, despite setbacks in the economy and the global pandemic. However, the industry is also quite complex and construction firms need to implement effective marketing strategies to cater to the changes and demands of this dynamic market.
Every contractor would know how important it is to have a good reputation and how such good impressions can trigger a positive word-of-mouth effect that will bring in more customers. We at Digital Marketing Philippines understand the needs of general contractors like you and help create a similar effect on the digital stage – through Search Engine Optimization (SEO).
When a prospective client needs general or specific construction services, most would run a Google search and try to connect with the first few contractor firms appearing on the top of the list. As a firm providing specialized contractor services, you would naturally want your website to appear on these critical top slots.
Search Engine Optimization (SEO) is the digital marketing strategy you will need to get to that top spot, and Contractor SEO Services provide the tactics specifically streamlined for the type of contractor or construction services that you offer.
As a contractor involved in the construction industry, you may argue that such digital marketing strategies or SEO tactics might not be suitable for your business or line of work, particularly those who are used to engaging clients in a traditional brick-and-mortar way.
But in today’s society where almost everything can be accessed with a click of a button or a swipe of a finger, there are even more compelling reasons why you should hire Contractor SEO Services:
Contractor SEO Services Taps the Power of the Search Engine
Gone are the days where people rely on local phone books or yellow pages to look for a contractor near their area. Up to 97% of consumers would rather use search engines and look for viable local business near them that will provide the contractor services they need.
Contractor SEO Services is More Cost-Effective
Cost is a definite challenge among construction firms, particularly the increase in wages and salaries, and the increasing costs of construction materials. Spending even more resources on traditional advertising would add up to their financial burden. Contractor SEO is the way to go if you want a free flow of prospective clients to your websites.
Contractor SEO Services Accelerates Results
If you try to take on the digital marketing task on your own, it would probably take 6 to 12 months or even more to get any positive results. With Contractor SEO services, the strategies are streamlined to your business niche and target market, delivering faster results and a high 14.6% close rate from the leads you generate.
The U.S. construction industry loses $177 billion in labor costs due to non-optimal activities, with construction professionals spending up to 14 hours a week doing non-productive activities. So, why spend even more time and resources on digital marketing activities that you have no expertise on?
Let the experts here at Digital Marketing Philippines execute a proper Contractor SEO campaign for you, walking you through the following processes, as we help bring your contractor business to the next level:
This is an important first step so that we can have a better understanding of your business so we can formulate a cost-effective Contractor SEO strategy that will work for you.
SEO Audit and Website Health Check
A comprehensive audit and assessment will then be conducted to gauge how your websites and online presence is performing and how effective your previous efforts are.
Audit Your Site for Mobile-Friendliness
Up to 78% of local searches is conducted via mobile devices, so it is important to gauge your online presence if it is mobile-friendly or not.
Product and Services Development
We will pair your SEO needs with our arsenal of ready-made solutions and recommended services that can deliver the targeted results
We will then provide you with a comprehensive SEO recommendation report that outlines how we can achieve your contractor business goals through SEO
Team Assignment and Delegation
A specialized team of digital marketing experts led by experienced and responsible Project Managers will be assigned to provide you with Contractor SEO services client support.
Timelines and Milestones
Our Project Management team will provide you with a comprehensive timeline outlining all key milestones and expected updates and deliverables at these specific periods.
We at Digital Marketing Philippines is ready to provide you with a comprehensive array of full turnkey Contractor SEO services to help you jumpstart your firm’s digital marketing initiatives, boost your online presence, drive traffic and ranking, and ultimately generate revenue for your business.
This involves the planning and execution of various digital marketing activities related to boosting SEO performance. The following top-quality services are executed as part of the Contractor SEO strategy that we will execute for you:
Website Audit and Health Check
High-Quality Content Creation
Performance Tracking and Monitoring
When you decide on hiring Contractor SEO Services to boost your digital marketing offerings, just consider Digital Marketing Philippines team as your tool to boost your brand and business. Like word-of-mouth marketing, our Contractor SEO Services is like an extra jackhammer that you can have wield effectively at your disposal, allowing you to continuously generate results – without the drain on your resources and competencies.