When it comes to marketing a brand or business, one of the most debated subjects is what kind of strategy would work to meet organizational goals. In digital marketing, website traffic is among the top priorities of any company, and a ton of research goes to identifying the best strategy that can significantly boost traffic.

Whether you are a small business, a growing corporation, or a global brand, it is still essential, because organic search is perhaps the most valuable marketing channel nowadays. But because it involves a lot of legwork and effort, it's hard to justify why you'd have to partition a significant portion of your marketing budget into this one strategy. Especially in this decade, when more and more technologies are allowing you to become more visible to your audience outside of search engines. So, is SEO still relevant in 2018? Would your business survive even if you don't necessarily put an effort...

As the digital advertising spending increase and becomes a central growth strategy in the business landscape, we can expect to see more developments that will further shape the industry in the years to come. As a starter, we have listed down in this infographic the trends that will have the biggest impact in shaping the digital advertising throughout 2018.

As an evolving platform, we expect nothing less from the social media sphere in 2018. However, before you join the bandwagon, there are several trends which you need to know to maximize the potential of social media in your business. To help you out, we have compiled in this infographic the six trends that will shape the face of social media marketing in 2018.

Just like any other digital marketing initiatives, content marketing requires constant analysis over time, looking for new trends and insights that can streamline your strategy and ensure the success of your campaign. Here are seven content marketing trends to watch out for in 2018.

The use of AI and bots is indeed a whole new wave of innovations that is disrupting several sectors including Digital Marketing. Check the following out to find out more: