The competition in the digital marketing is getting stiffer and tighter as years pass by. Companies of all sizes are competing for mindshare and more marketers are spending more money on a plethora of strategies to get the consumers fall in love with their brand. In fact, a recent study from MarketingCharts reports a 50%

As the number of digital platforms that people use these days, the pressure for business owners to embrace multi-channel marketing also intensifies – but not without a good purpose. According to statistics, 72% of consumers say they would rather connect with brands and business through multi-channel – and companies who can meet such preference could

It’s without a doubt that outsourcing to the Philippines has been a pivotal venture for many businesses of all scales around the world. Falling nothing short of a global phenomenon, the Philippine call center industry – one of the hottest outsourcing market in the country – is now, in fact, the world’s top business process

The Philippine economy is showing no sign of slowing down. In fact, it isn’t a surprising forecast anymore that the country’s gross domestic product (GDP) growth will rise to up to 7.5% within 2018. A significant factor that contributes to this exponential development is the Philippines’ two top earners of foreign exchange: overseas Filipino workers

Blogging is considered as the undisputed king of the content marketing landscape for many years now, as it has been the main strategic weapon for the digital marketing teams across companies irrespective of size. Many of those who have been blogging for years – our company included – can unequivocally say that blogging has been

Every marketer and business owner know about brand loyalty — but what matters is not just loyalty, but affinity. Building a relationship with your customer founded on emotional connection can ensure that they stay with you for a long time. However, most companies are only able to achieve brand loyalty, never reaching brand affinity despite clamoring hard for it.