As part of the Outsourcing and Shared Services (OSS) industry, outsourced Digital Marketing related activities are some of the top non-core business processes outsourced by many enterprises to specialized outsourcing providers. On top of the almost 70% savings on workforce costs, small, medium, and large enterprises outsourcing to digital marketing agencies benefit from the increase

In recent years the global outsourcing industry has grown into a very lucrative industry that is expected to reach the $250 billion level by the year 2020. This tremendous growth is spawned by the growing number of enterprises enlisting the help of outsourcing agencies to perform particular business processes alongside their central workforce. The tremendous

Labor cost savings is a given benefit from Business Process Outsourcing (BPO), with many companies reporting saving of up to 70% of their workforce costs. But in recent years, outsourcing has evolved from being a mere low-cost alternative to hiring in-house employees, to a critical business strategy that many small, medium, and large enterprises have

In recent years, Social Media has risen from being a mere fad to becoming a powerful and highly effective digital marketing tool that small, medium, and even large enterprises and brands can add to their marketing arsenal. The figures that support this can’t be wrong. As much as 97% of the elite Fortune 500 companies

In recent years, Search Engine Optimization (SEO) has evolved from being a mere nice-to-have project to an active and highly essential tool that comprises the digital marketing backbone of various enterprises. There are over 2.3 trillion searches each year in Google alone, where 15% of daily searches are relatively new. This is just a testament

To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Successful businesses, however, are seeing social media in a different light. Many have seen