Remarketing in PPC is one of the most powerful ways to market your brand again to a highly targeted audience, especially to those who have already visited your website. If you are using Google AdWords for your PPC campaign, remarketing can consists of static and animated images, video, responsive ads, and text ads that are
The world of SEO is known for being a rapidly changing industry as techniques need to adapt to new and emerging technologies, such as the visual search. Through the power of artificial learning and machine learning, more and more search engines are starting to lean towards image-based search to improve the user experience. In the
Ever-changing, fast advancing, and rapidly growing – these words perhaps best describe the social media landscape we’re all witnessing nowadays. Of all digital channels, there is, social media platforms are arguably the most aggressive ones when it comes to introducing new features aimed to help their users to connect, communicate, and share content with their
Indeed, the digital marketing landscape we know today would not be as diverse and powerful without graphic design. The integration of modern visual arts in most digital channels such as websites, search, social media, and mobile has set forth a new avenue for companies that want to engage their audience beyond plain text and words.
With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months. Before you decide which digital
If there’s one digital marketing strategy that budding startup and small B2C companies should utilize the most nowadays, it’s definitely content marketing. According to the latest B2C Content Marketing Benchmarks, Budgets, and Trends from CMI and MarketingProfs, some 55% of B2C marketers reported their content marketing efforts are somewhat more successful compared a year ago,