Content ideation, i.e. the process of coming up with great content ideas that will be helpful and interesting for the target audience, is one of the most difficult and time-consuming steps in the content marketing process. In fact, a recent study by SEMrush reveals that finding the most prominent topics is the 3rd most challenging
Ensuring that the website’s architecture is search-friendly and easy to navigate are the main purposes of search engine optimization (SEO). To meet these goals, there is one particular SEO strategy that any business website – regardless of its size and nature – should have, and that is internal linking. Internal linking, as the name implies,
From the time the first search engine, Archie, was created in 1990, to the launch of today’s most popular search engine Google in 1997 – the search technology has become more advanced, sophisticated, and smarter. Thanks to the advances in personalization, mobile technology, natural language processing, and multimedia results, search engines nowadays can deliver any
Fake news – the ever-present term that has been causing a ruckus in every aspect of today’s society, is one of the main concerns in the business industry – particularly those in digital marketing.
For the past 10 years, the way digital marketers create an SEO strategy for their websites has significantly changed – especially in the aspect of keyword research and targeting. Gone were the days where an SEO plan only includes short and generic keywords like “SEO services” or “Digital Marketing Consultant” that cover all the nuances
The online landscape offers endless opportunities for businesses who want to build a strong brand. Multiple cost-effective digital marketing services such as search engine optimization (SEO), search engine marketing (SEM), video ads, and social media can be used all together to establish brand awareness and credibility in a way that is much faster and more