A common trait that makes digital marketing quite challenging is no other than its dynamic nature. In order to bring better results, experts in this type of marketing continuously develop fresh ideas and concepts that often overshadow the existing ones. Several factors such as sudden changes in customer preferences, competition, and recent trends on the

“People worry that computers will get too smart and take over the world, but the real problem is that they’re too stupid and they’ve already taken over the world.” ― Pedro Domingos, Machine Learning Researcher at the University of Washington    Source: GIPHY Artificial Intelligence, or more commonly known as AI, has been raising some

As search engines continue to get more sophisticated, the need for digital marketers to adapt their SEO strategies have also become imperative. From a technical perspective, the Google search engine we use today no longer crunch keywords alone for indexing, but instead takes into consideration the user intent and meaning of queries to ensure that

Digital marketing is an indispensable business strategy in the contemporary world, and there’s zero doubt about it. It has become so ubiquitous to the point that it has been embedded in the fabric of our daily lives. The ads we see on social media and search engines, the videos we consume on video-sharing platforms, and

Search engine optimization (SEO) is widely considered as one of the most powerful digital marketing strategies for growing any business of any nature and size. How it is done, though, depends on the scale of the organization, particularly of their website. For large companies with a plethora of webpages for each of their products and

From hilarious memes and inspirational quotes to in-depth news coverage and informational posts – it is without a doubt that GIFs have a wide range of uses in today’s highly digital consumer landscape. But while seemingly new for some people, Graphic Interchange Format or GIF (pronounced as “jif” according to its creator) has been around