The term “Contextual advertising” – though sounds new to the ears – is one of the fastest growing forms of online advertising being leveraged by many companies of all sizes these days. In fact, the latest report from Research and Markets shows that the contextual advertising market is expected to be worth US$ 125.79 billion

Targeting the right set audience is extremely crucial to the success of your business. As they said, marketing has always been about connecting with the right audience in the right place and at the right time. Otherwise, if you are not reaching the right audience, then all your digital marketing efforts – from SEO and

Generating high-quality leads is perhaps the most difficult challenge in the digital marketing world. In fact, the 2017 State of Inbound report from HubSpot revealed that generating enough traffic and leads is the top marketing challenge facing the 63% of organizations they examined. To address this challenge, HubSpot suggested that digital marketers should create and

In this day and age, the opportunities for businesses to advertise their brand seems pretty endless. The advertising platforms that can be instantaneously utilized ranges from digital to television, billboards, radio, and magazines, and much more. With a plethora of options available, the real question is, should you go digital to advertise your products and

The General Data Protection Regulation (GDPR) is one of the hottest topics across multiple industries these days – including the digital marketing field. Implemented on May 25, 2018, the GDPR replaced the EU Data Protection Directive 95/46/EC and aims to hold businesses and organizations, including those outside of the European Union (EU), accountable for the

For most business owners, brand visibility is a vital component of success and remains one of the unchanging aspects of marketing. That’s why in this digital era, businesses that have online presence tend to grow 40% faster than businesses that do not have any online presence or any website to promote the business online. One