With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in

In today’s internet-driven world, social issues are more straightforwardly discussed by people on a variety of digital platforms such as social media and web forums. At the same time, with online search at their fingertips, people have become more informed and conscientious about the products they buy, the services they avail, and the businesses that

In today’s uber-saturated internet sphere, leveraging the right format that appeals most to the market is extremely crucial for businesses to thrive and survive. And for most digital marketers, the answer to this challenge is no other than what many people seek these days – videos. For the past few years, video marketing has rapidly

Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhouse for effective marketing communication. Unknown to most novice business owners, email marketing can

Content ideation, i.e. the process of coming up with great content ideas that will be helpful and interesting for the target audience, is one of the most difficult and time-consuming steps in the content marketing process. In fact, a recent study by SEMrush reveals that finding the most prominent topics is the 3rd most challenging

Ensuring that the website’s architecture is search-friendly and easy to navigate are the main purposes of search engine optimization (SEO). To meet these goals, there is one particular SEO strategy that any business website – regardless of its size and nature – should have, and that is internal linking. Internal linking, as the name implies,