As the consumer market evolves with the adoption of new technologies, trends, and innovations, the B2B market likewise is growing in a parallel direction. Everything is going digital, and the same holds for B2B marketing, as made evident by records on B2B, 61% of which have been initiated online. B2B buyers make an average of 12 online

The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers

The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. While interconnectivity has its obvious advantage, it also spells a deeper challenge for brands

2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization and Search Engine Marketing is dead or has lost its significance, many

The year 2020 is highly anticipated as a very exciting year for Content Marketing! Businesses, brands, agencies, and digital marketers are looking forward to Content Marketing trends in 2020 and find out how these trends can help their marketing efforts evolve into a whole new strategic level. There’s no doubt that digital marketing technologies will

The rate of technology is evolving in this digitally interconnected world. It is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even target customers – either consumers or other businesses – are way ahead in terms of knowledge and familiarity with the latest digital marketing trends.