In recent years, Social Media has risen from being a mere fad to becoming a powerful and highly effective digital marketing tool that small, medium, and even large enterprises and brands can add to their marketing arsenal. The figures that support this can’t be wrong. As much as 97% of the elite Fortune 500 companies

In recent years, Search Engine Optimization (SEO) has evolved from being a mere nice-to-have project to an active and highly essential tool that comprises the digital marketing backbone of various enterprises. There are over 2.3 trillion searches each year in Google alone, where 15% of daily searches are relatively new. This is just a testament

To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Successful businesses, however, are seeing social media in a different light. Many have seen

While many sectors still believe highly in the relevance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many is very interested to know just what the future holds for paid search, PPC, paid social and other integral elements of Search Engine Marketing. 2020 is a visionary year particularly for startups and new business.

2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is dead or has lost its

As the consumer market evolves with the adoption of new technologies, trends, and innovations, the B2B market likewise is growing in a parallel direction. Everything is going digital, and the same holds for B2B marketing, as made evident by records on B2B, 61% of which have been initiated online. B2B buyers make an average of 12 online