Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage, or an independent landing page. However, it would do you no real advantage at all to get all these targeted traffic if no profitable result in terms of lead generation or sales – will come out from these visits. That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns. Each time a visitor clicks on your PPC advertising...