SEO

Search engine optimization (SEO) is widely considered as one of the most powerful digital marketing strategies for growing any business of any nature and size. How it is done, though, depends on the scale of the organization, particularly of their website. For large companies with a plethora of webpages for each of their products and

SEO outsourcing has become a norm for many companies that neither have the luxury of time and expertise to execute a detailed, data-driven campaign nor have the money to add an in-house SEO specialist into their workforce. Indeed, SEO outsourcing provides significant advantages that more and more business are starting to realize, the primary being

With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months. Before you decide which digital

Ensuring that the website’s architecture is search-friendly and easy to navigate are the main purposes of search engine optimization (SEO). To meet these goals, there is one particular SEO strategy that any business website – regardless of its size and nature – should have, and that is internal linking. Internal linking, as the name implies,

From the time the first search engine, Archie, was created in 1990, to the launch of today’s most popular search engine Google in 1997 – the search technology has become more advanced, sophisticated, and smarter. Thanks to the advances in personalization, mobile technology, natural language processing, and multimedia results, search engines nowadays can deliver any

For the past 10 years, the way digital marketers create an SEO strategy for their websites has significantly changed – especially in the aspect of keyword research and targeting. Gone were the days where an SEO plan only includes short and generic keywords like “SEO services” or “Digital Marketing Consultant” that cover all the nuances