SEO

In recent years, Search Engine Optimization (SEO) has evolved from being a mere nice-to-have project to an active and highly essential tool that comprises the digital marketing backbone of various enterprises. There are over 2.3 trillion searches each year in Google alone, where 15% of daily searches are relatively new. This is just a testament

2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is dead or has lost its

2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization and Search Engine Marketing is dead or has lost its significance, many

As search engines continue to get more sophisticated, the need for digital marketers to adapt their SEO strategies have also become imperative. From a technical perspective, the Google search engine we use today no longer crunch keywords alone for indexing, but instead takes into consideration the user intent and meaning of queries to ensure that

Search engine optimization (SEO) is widely considered as one of the most powerful digital marketing strategies for growing any business of any nature and size. How it is done, though, depends on the scale of the organization, particularly of their website. For large companies with a plethora of webpages for each of their products and

SEO outsourcing has become a norm for many companies that neither have the luxury of time and expertise to execute a detailed, data-driven campaign nor have the money to add an in-house SEO specialist into their workforce. Indeed, SEO outsourcing provides significant advantages that more and more business are starting to realize, the primary being