Ensuring that the website’s architecture is search-friendly and easy to navigate are the main purposes of search engine optimization (SEO). To meet these goals, there is one particular SEO strategy that any business website – regardless of its size and nature – should have, and that is internal linking. Internal linking, as the name implies,
From the time the first search engine, Archie, was created in 1990, to the launch of today’s most popular search engine Google in 1997 – the search technology has become more advanced, sophisticated, and smarter. Thanks to the advances in personalization, mobile technology, natural language processing, and multimedia results, search engines nowadays can deliver any
For the past 10 years, the way digital marketers create an SEO strategy for their websites has significantly changed – especially in the aspect of keyword research and targeting. Gone were the days where an SEO plan only includes short and generic keywords like “SEO services” or “Digital Marketing Consultant” that cover all the nuances
Generating high-quality leads is perhaps the most difficult challenge in the digital marketing world. In fact, the 2017 State of Inbound report from HubSpot revealed that generating enough traffic and leads is the top marketing challenge facing the 63% of organizations they examined. To address this challenge, HubSpot suggested that digital marketers should create and
For most business owners, brand visibility is a vital component of success and remains one of the unchanging aspects of marketing. That’s why in this digital era, businesses that have online presence tend to grow 40% faster than businesses that do not have any online presence or any website to promote the business online. One
When it comes to marketing a brand or business, one of the most debated subjects is what kind of strategy would work to meet organizational goals. In digital marketing, website traffic is among the top priorities of any company, and a ton of research goes to identifying the best strategy that can significantly boost traffic.