SEO

2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is dead or has lost its

2020 is touted by many sectors as a visionary year for launching new businesses and startups, for reviving shelved marketing campaigns, or for renewing digital marketing efforts launched and initiated during the previous years. While some sectors are saying that Search Engine Optimization and Search Engine Marketing is dead or has lost its significance, many

As search engines continue to get more sophisticated, the need for digital marketers to adapt their SEO strategies have also become imperative. From a technical perspective, the Google search engine we use today no longer crunch keywords alone for indexing, but instead takes into consideration the user intent and meaning of queries to ensure that

Search engine optimization (SEO) is widely considered as one of the most powerful digital marketing strategies for growing any business of any nature and size. How it is done, though, depends on the scale of the organization, particularly of their website. For large companies with a plethora of webpages for each of their products and

SEO outsourcing has become a norm for many companies that neither have the luxury of time and expertise to execute a detailed, data-driven campaign nor have the money to add an in-house SEO specialist into their workforce. Indeed, SEO outsourcing provides significant advantages that more and more business are starting to realize, the primary being

With 2019 fresh and new, it can be said that most businesses and digital marketers are starting to finalize their strategy for this year, while some might still determining the budget they’ll be willing to invest across channels they are already or planning to leverage in the next 12 months. Before you decide which digital