SEO or Search Engine Optimization still stand at the forefront of harnessing search engine power and driving targeted traffic right into your doorstep. Many business owners still consider SEO as the best digital marketing investment they have ever made, as confirmed by the Email Marketing Industry Census 2013 conducted by Econsultancy and Adestra. The report states that up to 8 out of 10 marketers from various global businesses rate SEO as either excellent or good in terms of ROI (Return on Investment) as compared to other digital marketing options.