By 2015, more than a fourth of the total advertising market will be done online, with search marketing or pay-per-click advertising playing a major role in how products and services are marketed in this arena. Surveys indicate that up to 91% of marketing experts believe paid search marketing as an effective lead generation tool next only to SEO, and can be more effective than social media, email marketing or even traditional print advertising.
And yet only 48% are actively using paid search marketing as their mainstream advertising tool. With many “free” marketing channels available online, many business owners are still hesitant in going for the paid marketing route. The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your marketing arsenal.
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