The world of SEO is known for being a rapidly changing industry as techniques need to adapt to new and emerging technologies, such as the visual search. Through the power of artificial learning and machine learning, more and more search engines are starting to lean towards image-based search to improve the user experience. In the
With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in
The General Data Protection Regulation (GDPR) is one of the hottest topics across multiple industries these days – including the digital marketing field. Implemented on May 25, 2018, the GDPR replaced the EU Data Protection Directive 95/46/EC and aims to hold businesses and organizations, including those outside of the European Union (EU), accountable for the
For most business owners, brand visibility is a vital component of success and remains one of the unchanging aspects of marketing. That’s why in this digital era, businesses that have online presence tend to grow 40% faster than businesses that do not have any online presence or any website to promote the business online. One
The competition in the digital marketing is getting stiffer and tighter as years pass by. Companies of all sizes are competing for mindshare and more marketers are spending more money on a plethora of strategies to get the consumers fall in love with their brand. In fact, a recent study from MarketingCharts reports a 50%
Every marketer and business owner know about brand loyalty — but what matters is not just loyalty, but affinity. Building a relationship with your customer founded on emotional connection can ensure that they stay with you for a long time. However, most companies are only able to achieve brand loyalty, never reaching brand affinity despite clamoring hard for it.