Author Archive

From hilarious memes and inspirational quotes to in-depth news coverage and informational posts – it is without a doubt that GIFs have a wide range of uses in today’s highly digital consumer landscape. But while seemingly new for some people, Graphic Interchange Format or GIF (pronounced as “jif” according to its creator) has been around

Graphic design plays an extremely crucial role in any business. Whether it is a consultancy firm, a healthcare provider, or an IT company, an organization that aims to hit their target market’s mind with a striking visual representation of their intended message must utilize graphic design to achieve such a feat more efficiently. However, provisioning

Each year, the world internet usage increases at an unprecedented rate, making it the most viable and effective platform to market any business of any sizes. However, successfully promoting a brand, product, or service through various online and digital platforms isn’t just a one-time thing, as one “must” create and deliver the right content on

SEO outsourcing has become a norm for many companies that neither have the luxury of time and expertise to execute a detailed, data-driven campaign nor have the money to add an in-house SEO specialist into their workforce. Indeed, SEO outsourcing provides significant advantages that more and more business are starting to realize, the primary being

Big Data – as data scientist Clive Humby called it, the new oil – has dawned and has already made significant contributions in businesses across industries. And digital marketing is of no exception. The changing customer behavior and increasing online channels are making it more imperative for businesses to invest in some form of Big

Year by year, the buzz surrounding artificial intelligence and its looming take over of the marketing landscape only seems to grow bigger and stronger. It is widely evident, from digital marketing trends articles being published each year, to in-depth blogs which discuss its current applications in the digital marketing industry. Investments in AI are also