Category: PPC

Trends and Strategies for PPC Advertising in 2024 featured image

Trends and Strategies for PPC Advertising in 2024 (Infographic)

December 19, 2023

PPC marketing (pay-per-click) operates on a digital advertising model where marketers incur a charge for each click on their ads.  This technique has consistently ranked among the foremost digital marketing...

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Organic Vs. Paid Digital Marketing

Organic Vs. Paid Digital Marketing Strategy (Infographic)

September 19, 2022

Enterprises can benefit greatly from digital marketing in terms of growth and potential, triggering publicity and sales, thereby boosting earnings. See here the difference between Organic Vs. Paid Digital Marketing...

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Pay Per Click Remarketing

PPC Remarketing Tips That Will Improve Your Campaigns (Infographic)

April 17, 2019

Remarketing in PPC is one of the most powerful ways to market your brand again to a highly targeted audience, especially to those who have...

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AI and Marketing

The Age of AI and Bots and What It Means for Marketers

February 9, 2018

The use of AI and bots is indeed a whole new wave of innovations that is disrupting several sectors including Digital Marketing. Check the following out to find out more:

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PPC and SEO – A Good Combination? (Infographic)

October 30, 2017

We outline in this infographic the ways PPC and SEO can work together to create greater long-term value for your company.

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Google Search vs Display Network – A Comparison (Infographic)

January 20, 2016

Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. At the...

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CPM vs CPC – a Comprehensive Comparison (Infographic)

July 17, 2015

This infographic aims to remove all the confusion and provide enlightenment to marketers to help them choose between CPC and CPM.

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8 Reasons to Do Paid Search Marketing for your Business (Infographic)

December 12, 2014

The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your...

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The Power of Remarketing in PPC (Infographic)

August 22, 2014

Remarketing is a very efficient and effective system of marketing your brand to highly targeted audiences, boosting your conversions and revenues as well as hastening your ROI.

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5 Do’s and Don’ts When Doing Remarketing in PPC

July 30, 2014

Remarketing is one of the newest advertising tactics nowadays for it allows you to reach out to those who visited your site but did not convert as a lead or...

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