Category: PPC

Pay Per Click Remarketing

PPC Remarketing Tips That Will Improve Your Campaigns (Infographic)

April 17, 2019

Remarketing in PPC is one of the most powerful ways to market your brand again to a highly targeted audience, especially to those who have...

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AI and Marketing

The Age of AI and Bots and What It Means for Marketers

February 9, 2018

The use of AI and bots is indeed a whole new wave of innovations that is disrupting several sectors including Digital Marketing. Check the following out to find out more:

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PPC and SEO – A Good Combination? (Infographic)

October 30, 2017

We outline in this infographic the ways PPC and SEO can work together to create greater long-term value for your company.

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Google Search vs Display Network – A Comparison (Infographic)

January 20, 2016

Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. At the...

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CPM vs CPC – a Comprehensive Comparison (Infographic)

July 17, 2015

This infographic aims to remove all the confusion and provide enlightenment to marketers to help them choose between CPC and CPM.

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8 Reasons to Do Paid Search Marketing for your Business (Infographic)

December 12, 2014

The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your...

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The Power of Remarketing in PPC (Infographic)

August 22, 2014

Remarketing is a very efficient and effective system of marketing your brand to highly targeted audiences, boosting your conversions and revenues as well as hastening your ROI.

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5 Do’s and Don’ts When Doing Remarketing in PPC

July 30, 2014

Remarketing is one of the newest advertising tactics nowadays for it allows you to reach out to those who visited your site but did not convert as a lead or...

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8 Most Important Parts of A Successful PPC Marketing Campaign

June 23, 2014

There are key factors and very important parts in PPC marketing that many business owners neglect or overlook that are vital to generating high quality ads and campaigns. The quality...

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5 Dos and Don’ts When Creating a Landing Page for PPC

May 20, 2014

Landing Pages should receive the same careful planning as your ads and other important aspects of your PPC campaign to ensure that your online prospects stay engaged (lowering your bounce...

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