Remarketing in PPC is one of the most powerful ways to market your brand again to a highly targeted audience, especially to those who have already visited your website. If you are using Google AdWords for your PPC campaign, remarketing can consists of static and animated images, video, responsive ads, and text ads that are
The use of AI and bots is indeed a whole new wave of innovations that is disrupting several sectors including Digital Marketing. Check the following out to find out more:
We outline in this infographic the ways PPC and SEO can work together to create greater long-term value for your company.
Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. At the forefront is of course Adwords, owned and operated by none other than Google itself. The online giant dominated the US paid search ad spend at
This infographic aims to remove all the confusion and provide enlightenment to marketers to help them choose between CPC and CPM.
The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your marketing arsenal.