Remarketing is a very efficient and effective system of marketing your brand to highly targeted audiences, boosting your conversions and revenues as well as hastening your ROI.
Remarketing is one of the newest advertising tactics nowadays for it allows you to reach out to those who visited your site but did not convert as a lead or sale. Sure, there are lots of reasons why these people do such that is why it is really a good strategy to still remind them that your site definitely has what they need.
There are key factors and very important parts in PPC marketing that many business owners neglect or overlook that are vital to generating high quality ads and campaigns. The quality of PPC ads generated and how the PPC campaign is conducted and executed will mean the difference between wasted marketing budgets and digital marketing campaigns that generate favorable and profitable results. On top of that, many business owners commit a lot of mistakes in their PPC campaigns that result in poor campaign performance and wasted marketing investments. Digital Marketing Philippines tries to help business owners avoid this and help...
Landing Pages should receive the same careful planning as your ads and other important aspects of your PPC campaign to ensure that your online prospects stay engaged (lowering your bounce rate) and they take specific action (or convert) which is every business’ goal. So here is a list of 5 Do’s and Don’ts when creating your Landing Page to help you make your PPC campaign more successful and you get maximum ROI for your investment.
Pay-per-Click or PPC marketing is seen by many as one of the best ways in promoting a business online. It is considered as the 1st logical step to be taken by marketers and business owners in testing keywords profitability and ROI before they tried their hands on Search Engine Optimization or SEO. But just like SEO, PPC has its share of advantages and disadvantages. Before you take the plunge into PPC, it is a good idea to know its pros and cons first so you can make the most of it.
In its most basic sense, A/B split testing is a form of hypothesis testing involving two variants, particularly A and B thus the name A/B testing. A series of randomized experiments are performed involving these two variants, with all factors and elements the same except for where variations of one particular factor or element, in this case that of a landing page or a web page, which is subjected for performance comparison.