Category: PPC

8 Most Important Parts of A Successful PPC Marketing Campaign

June 23, 2014

There are key factors and very important parts in PPC marketing that many business owners neglect or overlook that are vital to generating high quality ads and campaigns. The quality...

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5 Dos and Don’ts When Creating a Landing Page for PPC

May 20, 2014

Landing Pages should receive the same careful planning as your ads and other important aspects of your PPC campaign to ensure that your online prospects stay engaged (lowering your bounce...

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The Pros and Cons of PPC Marketing

April 23, 2014

Pay-per-Click or PPC marketing is seen by many as one of the best ways in promoting a business online. It is considered as the 1st logical step to be taken...

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The Importance of A/B Split Testing to Improve the Performance of Your PPC Campaign

April 1, 2014

In its most basic sense, A/B split testing is a form of hypothesis testing involving two variants, particularly A and B thus the name A/B testing. A series of randomized...

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Lead Generation Using PPC? Apply These 8 Little Secrets

February 19, 2014

From a sales perspective, the use of PPC advertising can be a better choice if you need to generate valuable leads within the shortest possible time, which may not be...

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10 Dos and Don’ts When Creating an Adwords PPC Campaign

February 13, 2014

When there is cost, small business owners simply could not make any blunders as costly mistakes like these can wipe out a digital marketer’s entire advertising budget in just one...

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Understanding How PPC Can Generate Targeted Traffic to Your Business

December 18, 2013

One of the best ways of generating targeted traffic to your business online is by using Pay-Per-Click (PPC) advertising. If done properly, your ads can generate clicks from online users...

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10 Useful Tips When Creating Targeted Landing Page for PPC and SEO that Converts

December 9, 2013

The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites....

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Hard to Ignore Reasons Why You Should Complement SEO with PPC? (Infographic)

December 6, 2013

As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has...

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Why Targeted Landing Page is Important for PPC and SEO?

December 5, 2013

Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage,...

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