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PPC

Lead Generation Using PPC? Apply These 8 Little Secrets

Jomer Gregorio - February 19 2014 - 4:19 PM - Lead Generation / PPC

From a sales perspective, the use of PPC advertising can be a better choice if you need to generate valuable leads within the shortest possible time, which may not be possible with SEO. That is why it is very important for business owners and digital marketers to pay close attention on their PPC campaigns as this tool has the strongest potential of helping you achieve your goals. It would be wise to keep in mind that PPC is a paid advertising channel, so it would be wise not to waste any of your investments and ensure that you get...

10 Dos and Don’ts When Creating an Adwords PPC Campaign

Jomer Gregorio - February 13 2014 - 12:16 PM - PPC / SEM

When there is cost, small business owners simply could not make any blunders as costly mistakes like these can wipe out a digital marketer’s entire advertising budget in just one sitting without producing any favorable results. If executed properly, paid PPC campaigns delivering targeted results can be a very cost-effective way of marketing and advertising online. With this in mind, Digital Marketing Philippines delivers the following list of Do’s and Don’ts that will help digital marketers get the most from their Adwords PPC Campaign.

Understanding How PPC Can Generate Targeted Traffic to Your Business

Jomer Gregorio - December 18 2013 - 9:11 AM - PPC / SEM

One of the best ways of generating targeted traffic to your business online is by using Pay-Per-Click (PPC) advertising. If done properly, your ads can generate clicks from online users who are already looking for the kind of products or services your business is already marketing. These types of web visitors have the greatest possibility for conversion as business leads or direct sales – if your landing pages or main websites provide what they are looking for.

10 Useful Tips When Creating Targeted Landing Page for PPC and SEO that Converts

Jomer Gregorio - December 9 2013 - 10:53 AM - Landing Page / PPC / SEM / SEO

The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites. If done right, tools like Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising can drive targeted traffic to your websites, the kind of quality traffic that eventually converts into leads or sales. Conversion is the reason why businesses conduct digital marketing in the first place. Without conversion, all your digital marketing efforts would all just be a waste of time.

Hard to Ignore Reasons Why You Should Complement SEO with PPC? (Infographic)

Jomer Gregorio - December 6 2013 - 1:20 PM - Infographics / PPC / SEM / SEO

As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has their pros and cons but many companies have already seen the advantages of complementing their existing SEO campaigns with paid advertising through PPC, particularly with an increase in conversion rates as will be shown later. These companies have seen that cannibalism can be avoided if the PPC and SEO integration is properly managed.

Why Targeted Landing Page is Important for PPC and SEO?

Jomer Gregorio - December 5 2013 - 11:03 AM - Landing Page / PPC / SEM / SEO

Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage, or an independent landing page. However, it would do you no real advantage at all to get all these targeted traffic if no profitable result in terms of lead generation or sales – will come out from these visits. That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns. Each time a visitor clicks on your PPC advertising...

Search Engine Marketing Trends 2021 – Mid-Year Report (Infographic)
15 Nov 2021

The following describes the most popular trends in SEM that created radical waves in the marketplace...

Digital Advertising Trends 2021 – Mid-Year Report (Infographic)
08 Nov 2021

With online access available to more than 60% of the world’s population, it is a logical...

Content Marketing Trends 2021 – Mid-Year Report (Infographic)
02 Nov 2021

The following is an overview of top content marketing trends that have been making waves during...

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