One of the best features in digital advertising that sets it leagues away from traditional media is on how ads can easily be tracked, monitored in performance and analyzed right down to the very detail on who, what, when, and how it was clicked.
As a backgrounder, CPM and CPC dominate the online advertising sphere. Most marketers would choose CPC as their default route, but there are merits to CPM that may be applicable to their particular needs, particularly if the marketer is pushing for content marketing as their main launching pad.
This infographic aims to remove all the confusion and provide enlightenment to marketers to help them choose the best configurations for their online ads. But first, let’s start with the definitions.
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