PPC and SEO are two of the most powerful strategies in the digital marketing arsenal. The former utilizes paid placements on major search engines to deliver and track leads to a website, while the latter uses techniques and methods to improve the search engine rankings of a website.
Loads of articles have been written about the competing forces of each, but the real question is: Can these two strategies be usefully integrated to improve the overall competitiveness of a website? To answer that question, we outline in this infographic the ways PPC and SEO can work together to create greater long-term value for your company.
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.