Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever. From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the increasing implementation of AI and machine learning technologies in the marketing function across industries
Year after year, the field of SEO gets more sophisticated, driving companies to employ a combination of proven strategies and new techniques just to get in front of SERPs. Developments in the search optimization industry such as semantic search, artificial Intelligence, and visual search have significantly changed the way people discover and access content online.
With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in
In today’s internet-driven world, social issues are more straightforwardly discussed by people on a variety of digital platforms such as social media and web forums. At the same time, with online search at their fingertips, people have become more informed and conscientious about the products they buy, the services they avail, and the businesses that
In today’s uber-saturated internet sphere, leveraging the right format that appeals most to the market is extremely crucial for businesses to thrive and survive. And for most digital marketers, the answer to this challenge is no other than what many people seek these days – videos. For the past few years, video marketing has rapidly
Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhouse for effective marketing communication. Unknown to most novice business owners, email marketing can