As more and more businesses grow more adept and more mature in digital marketing strategies, experts predict 2014 to be a very interesting year for internet marketing. In this note,...
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The following can show 14 of these metrics that proved to be most important for your digital marketing campaign. These metrics are categorized into three groups, according to the simplified...
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Conducting an audit of your digital marketing campaigns is like a self-check routine that allows you to gain considerable understanding of how your programs are performing and how you can...
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One of the best ways of generating targeted traffic to your business online is by using Pay-Per-Click (PPC) advertising. If done properly, your ads can generate clicks from online users...
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Generating traffic is the primary aim of every website, but business owners should be careful and ensure that their digital marketing campaign generates mostly targeted traffic. Ask any traditional salesperson...
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Search Engine Optimization (SEO) still stands at the forefront of many digital marketing techniques despite the emergence of other channels like social networking and is still a very important source...
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Content is undoubtedly part of the very essence of any website and should be located at the core of every Digital Marketing activity or campaign that you are planning to...
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The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites....
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As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has...
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Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage,...
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