When first introduced, many people thought of Google+ as just another attempt, this time by Google, to play with the big boys in the social media arena. This social media site however grew to an astounding rate – with more than 1.8 billion registered users, 540 million active monthly users, and 800,000 users jumping in each month – Google+ emerges to the top of social network pedestal and grabbed the number 2 spot.
There is one feature that is somewhat missed by many digital marketers but may prove one of the most useful features Google+ have which is specifically intended for business owners. We are referring to Google+ Ripples, launched back in October 26, 2011, a feature that will tell business owners how people read and share their content in a very graphical manner. The following infographic is an attempt to provide you with a brief but comprehensive overview of what Google+ Ripples is and what it can do for your business.
Google+ is relatively new when compared with other social media giants but in just a matter of two year, it has emerged as a social media force to reckon with that will give Facebook and Twitter a run for the money. According to GlobalWebIndex, the number of netizens using Google+ has ballooned to more than 350 million users – all active – and continues to grow more in the coming periods and is estimated to surpass social media giant Facebook by the year 2016 according to the graph below by SearchMetrics.
The following are 10 reasons why Google+ is a must for business owners wanting to make a stronger mark in the digital marketing arena. The fact remains that it is simply very hard to ignore how this social network is fast becoming one of the most important Internet marketing tools and social media marketing channels that business owners should have in their digital marketing arsenal – and the list below can perhaps set the anchors for you in this new social arena.