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SEM

10 Useful Tips When Creating Targeted Landing Page for PPC and SEO that Converts

Jomer Gregorio - December 9 2013 - 10:53 AM - Landing Page / PPC / SEM / SEO

The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites. If done right, tools like Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising can drive targeted traffic to your websites, the kind of quality traffic that eventually converts into leads or sales. Conversion is the reason why businesses conduct digital marketing in the first place. Without conversion, all your digital marketing efforts would all just be a waste of time.

Hard to Ignore Reasons Why You Should Complement SEO with PPC? (Infographic)

Jomer Gregorio - December 6 2013 - 1:20 PM - Infographics / PPC / SEM / SEO

As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has their pros and cons but many companies have already seen the advantages of complementing their existing SEO campaigns with paid advertising through PPC, particularly with an increase in conversion rates as will be shown later. These companies have seen that cannibalism can be avoided if the PPC and SEO integration is properly managed.

Why Targeted Landing Page is Important for PPC and SEO?

Jomer Gregorio - December 5 2013 - 11:03 AM - Landing Page / PPC / SEM / SEO

Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website’s main homepage, or an independent landing page. However, it would do you no real advantage at all to get all these targeted traffic if no profitable result in terms of lead generation or sales – will come out from these visits. That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns. Each time a visitor clicks on your PPC advertising...

Comprehensive Guide in Creating PPC Ads

Jomer Gregorio - November 26 2013 - 2:17 PM - PPC / SEM

The tremendous popularity of social media may lead internet marketers to think that running Pay-Per-Click (PPC) advertising campaigns is not profitable anymore or is not delivering desired results. Contrary to this misconception, PPC ads still generate a great amount of targeted traffic which, according to Powered by Search, may reach figures of up to 64.6% of clicks from commercial keyword searches.

Understanding the Basics of Pay-per-click SEM Marketing Campaign

Jomer Gregorio - October 29 2013 - 1:05 PM - PPC / SEM

There are so many ways on how websites can attract targeted visitors, many of which will be discussed in full detail here at Digital Marketing Philippines. But for now, what will be discussed comprehensively in the next sections are the basics of a very effective Internet marketing campaign, Pay-per-Click Search Engine Marketing (SEM).

Outsourcing Digital Marketing in 2020 – It’s About Time (Infographic)
22 May 2020

As part of the Outsourcing and Shared Services (OSS) industry, outsourced Digital Marketing related activities are...

How to Find an Outsourcing Agency in the Philippines (Infographic)
18 May 2020

In recent years the global outsourcing industry has grown into a very lucrative industry that is...

The Case for Outsourcing in 2020: Should You Prioritize It This Year? (Infographic)
14 May 2020

Labor cost savings is a given benefit from Business Process Outsourcing (BPO), with many companies reporting...

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