Web 3 marketing is a recent development in the technological landscape that promises to deliver improved user experiences through interactive and immersive advertising methods. Although the effects of Web 3 may appear minuscule at first glance, it has various updates that can greatly affect the digital marketing landscape.
It is crucial to understand the nuances of this update and comprehend how it will impact the digital marketing initiatives of businesses.
Internet Evolution from Web 1.0 to 3
The internet has undergone many significant transformations over the past years, beginning with the introduction of Web 1.0 in 1989.
Web 1.0
Web 1.0, commonly referred to as the World Wide Web, primarily featured read-only content. This means that users can access published articles from various sources, resembling a magazine or newspaper, but in digital format. Web 1.0 went on until the widespread adoption of a new updated version – the Web 2.0.
Web 2.0
Consider this scenario: You stumble upon an article discussing mechanical keyboards, piquing your interest and prompting you to delve deeper into the topic. After a few days, you notice that advertisements for mechanical keyboards repeatedly appear as you browse Google or scroll through your social media feeds. This is what Web 2.0 is all about.
Web 2.0 is the internet that everyone knows today. Unlike its predecessor, Web 2.0 has made the internet more interactive through technological developments like JavaScript, HTML5, and CSS3.
One important feature of Web 2.0 is the use of cookies. When users accept cookies, they grant permission for the site to collect and store information. This data will then be sold to companies like Google and Bing. Browsers will utilize this information to provide users with tailored recommendations and ads.
But this is precisely where the loophole of Web 2.0 lies. While it allowed the internet to provide relevant information to users, many grew concerned over its security and privacy. Although users can use the Tor browser or Incognito mode to mitigate this issue, these are not permanent solutions and may not always be reliable.
Web 3
Web 3 is known to be the next step in the evolution of the internet. This development allows the internet to understand people’s needs more precisely by using other technologies like artificial intelligence (AI) and blockchain. It is a step toward providing users with open, trusting, and permissionless networks.
Web 3 has four key features:
Image from Red Apple Tech
- Decentralization – With Web 3, a user’s data are stored in various locations instead of just one through the help of blockchain technology. This aids in breaking down the extensive databases currently controlled by internet giants such as Google and Meta.
Web 3 grants individuals more control and power over their data, thereby fostering trust in the digital world.
- Trustful and Permissionless – While the Internet has undoubtedly provided convenience to users, it has also been surrounded by many insecurities. Web 3 aims to address security concerns by allowing users to interact directly online without requiring approval from a central authority or consenting to website cookies.
- Artificial Intelligence and Machine Learning – The internet is a global network of linked computers and devices, facilitating the exchange of data and information through standardized protocols.
Web 3 aims to utilize Artificial Intelligence (AI) and Machine Learning (ML) more to aid the internet in analyzing and interpreting data, enabling smarter decision-making, personalized experiences, and automation across various online platforms.
For instance, “I <3 Philippines” and “I love the Philippines” may appear dissimilar in syntax, yet their semantics are nearly identical. Web 3 can discern this subtle difference and still provide users with relevant information pertaining to their search query.
- Connectivity and Ubiquity – People’s increasing reliance on the internet is no longer undeniable. Web 3 aims to enhance the accessibility of the internet anytime and anywhere with the help of Internet of Things (IoT).
The continuous advancements of IoT allow the internet to be seamlessly integrated into more smart devices, other than computers, laptops, tablets, or smartphones. With Web 3, individuals can also access their televisions, lighting systems, refrigerators, and cars, among others, using the internet.
How will Web 3 Affect Digital Marketing?
Digital marketing stands as one of the most crucial elements for business success, and the impending arrival of Web 3 is expected to have a profound influence on it. Understanding the interplay between digital marketing and Web 3 is pivotal in crafting updated strategies for business success.
Here are some of the digital marketing areas that will be affected mainly by Web 3:
Secured Data Collection and Privacy
Image from Gartner Digital Markets
With decentralization at the core of Web 3, secured data collection and privacy will be prioritized. The option to allow or reject internet cookies can influence how companies will target their audiences and provide them with a personalized experience.
So instead of solely relying on internet cookies, marketers can explore alternatives, such as device biometrics, contextual targeting, mobile advertising IDs, and Universal IDs.
Improved User Experience (UX)
Web 3 digital marketing is expected to prioritize user experience (UX), prompting businesses to reconsider their approaches to reaching and engaging with their customer base. While decentralization and privacy benefit users, they pose challenges for marketers in gathering sufficient data on user interests. Additionally, the integration of blockchain and AI technology will significantly alter online interactions.
Updated Marketing Strategies
Besides getting affordable SEO services Philippines, businesses must also prepare for the rise of the web3 marketing era. Companies must invest in new digital marketing techniques and leverage a variety of user data sources to target their audience more effectively in Web 3.
How Should Businesses Prepare for Web 3?
While Web 3 is still currently in the works, businesses must prepare for this transition. Staying ahead of the competition ensures that organizations can harness the opportunities presented by decentralized technologies, privacy enhancements, and innovative digital marketing strategies.
Embracing proactive measures can help enterprises position themselves to stay afloat in the dynamic landscape of Web 3.
Stay updated with the current trends in digital marketing
Keeping up with the current trends is a critical aspect in digital marketing. This will become even more crucial once the transition to Web 3 is placed. Web 3 is sure to bring a lot of new trends, and knowing how to incorporate these trends into your digital marketing strategy will keep you ahead of the curve.
Get acquainted with blockchain
Before Web 3 is fully launched, mastering blockchain technology is imperative for businesses. Blockchain is a decentralized database facilitating secure and transparent transactions. Utilizing blockchain can empower the development of applications and platforms that will characterize the landscape of Web 3.
Blockchain is certainly going to have a significant impact in the era of Web 3, and lacking familiarity with it could place your business at a considerable disadvantage.
Leverage customer data insights
Data will be the cornerstone of marketing strategies in Web 3. To make informed decisions, it is crucial to gain a deep understanding of buyer data and explore how this can be leveraged to drive marketing initiatives effectively.
Explore Web 3 with Digital Marketing Philippines
Web 3 will change the internet. Understanding this update before the transition is imperative to stay afloat in the highly competitive landscape of digital marketing. However, like any other technological update, Web 3 comes with complexities that someone unfamiliar may find confusing. This is where an SEO consultant Philippines, like Digital Marketing Philippines (DMP) becomes valuable.
DMP is a client-focused digital marketing agency. With experienced SEO and web development professionals in our team, you can expect assistance in navigating through the latest updates and trends in the digital marketing landscape.
Collaborating with us can give you the assurance that your projects will be well taken care of, just as we have continued to do with our clients and business partners worldwide since 2013.
Check out our website at www.digitalmarketingphilippines.com to learn more about us and our services.
Sources:
https://www.youtube.com/watch?v=0tZFQs7qBfQ
https://brave.com/web3/versus-web1-and-web2/
https://www.redappletech.com/what-is-web-3-0-use-cases-and-examples/
https://www.gartner.com/en/digital-markets/insights/what-is-web-3-0
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.