Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. At the forefront is of course Adwords, owned and operated by none other than Google itself. The online giant dominated the US paid search ad spend at
This infographic aims to remove all the confusion and provide enlightenment to marketers to help them choose between CPC and CPM.
The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your marketing arsenal.
Remarketing is a very efficient and effective system of marketing your brand to highly targeted audiences, boosting your conversions and revenues as well as hastening your ROI.
Remarketing is one of the newest advertising tactics nowadays for it allows you to reach out to those who visited your site but did not convert as a lead or sale. Sure, there are lots of reasons why these people do such that is why it is really a good strategy to still remind them that your site definitely has what they need.
There are key factors and very important parts in PPC marketing that many business owners neglect or overlook that are vital to generating high quality ads and campaigns. The quality of PPC ads generated and how the PPC campaign is conducted and executed will mean the difference between wasted marketing budgets and digital marketing campaigns that generate favorable and profitable results. On top of that, many business owners commit a lot of mistakes in their PPC campaigns that result in poor campaign performance and wasted marketing investments. Digital Marketing Philippines tries to help business owners avoid this and help...