2019 was the year where the global Graphic Design industry transformed into a lucrative $15 billion marketplace, achieving a steady 2.7% growth. But the emergence of new digital technologies available to lay people pose a threat to professional designers, and the ongoing COVID-19 outbreak shifted this growing trend into reverse gear, claiming only a dismal -0.8% average industry growth rate for the period between 2015 and 2020.
Despite the current situation, the graphic design industry is expected to recover strongly in the next five years. The positive outlook in the recovering economy is expected to generate more consumer spending, and this in turn will spur more advertising and marketing activities from brands and businesses of all kinds. This is expected to boost the need to outsource various services – including graphic design.
But not all graphic design agencies are ready to take on this upsurge in demand. Many would lack the resources, skills and additional capacity to compete. That is why it would be to your best advantage to work with a reliable Graphic Design Agency willing to support your business with outsourced or white-label graphic design services.
Understanding White Label Graphic Design Agency Services
There are several aspects to any business, whatever size and industry they may be, that requires graphic design skills and expertise. It has become a very important aspect and indispensable factor that spells business success. That is why as much as 71% of businesses are creating more graphical content more than ever.
White label graphic design services give marketing agencies and even other design firms the option to outsource their graphic design work to another agency that has the skills, expertise and capacity to take on external workloads. From website design and other digital visual needs, to print advertising and other visual collaterals, all these can be executed and delivered by a white label graphic design agency.
The Benefits of Hiring White Label Graphic Design Services
Business trying to expand their reach and opportunities are looking for ways to enhance their branding. To execute this, they rely heavily on effective design and visual elements that can boost their corporate presence in both online or offline channels.
That is why up to 73% of businesses invested in graphic design as they see the benefits and advantages of doing so. Even small businesses see graphic design as important, as evident in what more than 80% of small businesses are saying. In fact, 67% of these small businesses are more than willing to expend $500 to pay for a logo as they deemed doing so highly important.
This is your chance to step in and take advantage of these opportunities. With the support of a white label graphic design agency, you can now offer additional profitable services or capacity to your clients – without having to perform all the heavy lifting that tedious graphic design work entails. What’s best however, is that you can still maintain your brand while you continue to deliver quality graphic design work.
What You Should Look for in a Reliable White Label Graphic Design Agency
The keys to graphic design agency success are Quality and Consistency – whether it’s a product label layout, a website design or a PPC ad banner – and the white label graphic design agency that you will be working with should deliver both.
The following are things that you should look for from a competent and reliable White Label Graphic Design agency – to help boost your brand one step ahead of your competition.
Their Graphic Designs Should Impress and Attract
The White Label Graphic Design agency should be able to provide graphic designs with the “wow” factor that can impress and attract targeted clients. Their designs should help enhance the credibility of your brand and your business.
Their Graphic Designs Should Convey Your Business Message
The White Label Graphic Design agency should provide graphic designs that can convey or communicate the message of your brand and your business in a visual manner. They should help make your brand and business visually stand out through the creative use of styles, colors, imagery, typeface and other design elements.
Their Graphic Designs Should Generate Business
The White Label Graphic Design agency should provide work that are designed not only to attract customers visually and create the vital first impression, but also increase conversion rates, influence purchase decisions, and generate positive action towards Calls-To-Action (CTA).
Their Graphic Designs Should Cater to Your Marketing Needs
The White Label Graphic Design agency should provide graphic designs that can cater to the wide variety of marketing collateral possibilities – from logos and banner ads, to Infographics and PowerPoint presentations – and help you boost your campaigns.
Their Graphic Designs Should Make Use of the Latest Trends
The White Label Graphic Design agency should be able to make use of the latest trends in style and technology in their graphic designs. They should be knowledgeable in the latest in visual concepts and graphic elements, as well as use professional programs and applications to generate results through the creative use of art and technology.
Their Graphic Designs Should be Generated by Expert Designers
The White Label Graphic Design agency should have a team of expert designers and artists that not only have the skills and expertise to create stunning materials, but also have the focus and dedication to deliver quality work that generates results.
Their Graphic Designs Should Take Your Preference into Consideration
The White Label Graphic Design agency should be open to work in collaborative effort between their team of designers and concept makers, and your team, ensuring that your inputs and preferences are taken into proper consideration.
Their Graphic Designs Should be 100% Original
The White Label Graphic Design agency should guarantee that their graphic designs are 100% original. Their work should be generated through the meticulous conceptualization, design process and execution of a capable and dedicated graphic design team.
Their Graphic Designs Should be Delivered Timely
The White Label Graphic Design agency should deliver completed work according to your agreed timetable. The whole point of outsourcing graphic design work is for you to meet your deadlines in a timely manner while delivering quality work.
The Take Away
Before deciding on hiring a White Label Graphic Design Agency, you should be meticulous and execute due diligence in looking for the traits that a reliable service provider can deliver. This agency should act like an extension of your brand that can provide you with graphic design services that can boost your offerings.
Wouldn’t it be great to have an extra graphic design jackhammer that you can have wield effectively at your disposal? Working with a White Label Graphic Design Agency can give you just that. Finding a competent and reliable one will enable you to continuously deliver high-quality graphic design services to your clients that generate results – without the drain on your resources and competencies.
Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.