Digital Marketing

The ongoing COVID-19 pandemic has pushed the global community into a worldwide standstill, affecting 6.2 million people across 210 countries as of June 2, 2020, with a significantly huge one-third statistical chunk coming from the United States. The pandemic has brought not only serious health issues and mortality concerns, it has also driven the world

As part of the Outsourcing and Shared Services (OSS) industry, outsourced Digital Marketing related activities are some of the top non-core business processes outsourced by many enterprises to specialized outsourcing providers. On top of the almost 70% savings on workforce costs, small, medium, and large enterprises outsourcing to digital marketing agencies benefit from the increase

In recent years, Search Engine Optimization (SEO) has evolved from being a mere nice-to-have project to an active and highly essential tool that comprises the digital marketing backbone of various enterprises. There are over 2.3 trillion searches each year in Google alone, where 15% of daily searches are relatively new. This is just a testament

To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Successful businesses, however, are seeing social media in a different light. Many have seen

As the consumer market evolves with the adoption of new technologies, trends, and innovations, the B2B market likewise is growing in a parallel direction. Everything is going digital, and the same holds for B2B marketing, as made evident by records on B2B, 61% of which have been initiated online. B2B buyers make an average of 12 online

The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. While interconnectivity has its obvious advantage, it also spells a deeper challenge for brands