Podcasting is slowly becoming a top digital marketing channel for brands. This is supported by the NP Digital data showing 92% of companies increasing their podcasting budget in 2023.
The advent of groundbreaking technologies like artificial intelligence, machine learning, data analytics, and augmented reality has significantly transformed the marketing industry. This progress is calling businesses to adopt new strategies...
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As many new marketing solutions emerge, staying grounded in industry-tested and data-driven methods for B2B lead generation is important. Using proven marketing strategies can open a wide range of business...
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The COVID-19 pandemic has changed the way people consume digital media. With these shifts came the rise of a new social media culture that places more emphasis on the content...
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In today’s era of social media, consumer dialogues are more open than ever. This internet characteristic unlocks countless possibilities for businesses to better understand their audience. Exploring conversations about your...
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In the digital age, a company website is not only essential; it is standard. Setting up web pages is integral to a brand’s online presence. This is why many companies...
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Russia’s war in Ukraine and the increase in central bank rates continue to have a negative impact on economic growth worldwide. Global inflation is anticipated to decrease from 8.8%...
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Business owners always look for better ways to expand their reach and create a consistent brand message across multiple channels. If you are one, cross-channel marketing strategies could be the...
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Reels are the new big thing in social media. The feature gained popularity with the rise of short-form video content on platforms like Instagram and TikTok.
The idea of short-form, vertical...
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It’s another year, and with it comes a new set of content marketing trends that companies should look out for. Two years after the pandemic, the content game has become...
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