Digital Marketing

Digital marketing is an indispensable business strategy in the contemporary world, and there’s zero doubt about it. It has become so ubiquitous to the point that it has been embedded in the fabric of our daily lives. The ads we see on social media and search engines, the videos we consume on video-sharing platforms, and

Search engine optimization (SEO) is widely considered as one of the most powerful digital marketing strategies for growing any business of any nature and size. How it is done, though, depends on the scale of the organization, particularly of their website. For large companies with a plethora of webpages for each of their products and

From hilarious memes and inspirational quotes to in-depth news coverage and informational posts – it is without a doubt that GIFs have a wide range of uses in today’s highly digital consumer landscape. But while seemingly new for some people, Graphic Interchange Format or GIF (pronounced as “jif” according to its creator) has been around

Each year, the world internet usage increases at an unprecedented rate, making it the most viable and effective platform to market any business of any sizes. However, successfully promoting a brand, product, or service through various online and digital platforms isn’t just a one-time thing, as one “must” create and deliver the right content on

Big Data – as data scientist Clive Humby called it, the new oil – has dawned and has already made significant contributions in businesses across industries. And digital marketing is of no exception. The changing customer behavior and increasing online channels are making it more imperative for businesses to invest in some form of Big

Year by year, the buzz surrounding artificial intelligence and its looming take over of the marketing landscape only seems to grow bigger and stronger. It is widely evident, from digital marketing trends articles being published each year, to in-depth blogs which discuss its current applications in the digital marketing industry. Investments in AI are also