Digital Marketing

In today’s uber-saturated internet sphere, leveraging the right format that appeals most to the market is extremely crucial for businesses to thrive and survive. And for most digital marketers, the answer to this challenge is no other than what many people seek these days – videos. For the past few years, video marketing has rapidly

Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhouse for effective marketing communication. Unknown to most novice business owners, email marketing can

Content ideation, i.e. the process of coming up with great content ideas that will be helpful and interesting for the target audience, is one of the most difficult and time-consuming steps in the content marketing process. In fact, a recent study by SEMrush reveals that finding the most prominent topics is the 3rd most challenging

Fake news – the ever-present term that has been causing a ruckus in every aspect of today’s society, is one of the main concerns in the business industry – particularly those in digital marketing.

The term “Contextual advertising” – though sounds new to the ears – is one of the fastest growing forms of online advertising being leveraged by many companies of all sizes these days. In fact, the latest report from Research and Markets shows that the contextual advertising market is expected to be worth US$ 125.79 billion

Targeting the right set audience is extremely crucial to the success of your business. As they said, marketing has always been about connecting with the right audience in the right place and at the right time. Otherwise, if you are not reaching the right audience, then all your digital marketing efforts – from SEO and