Each year, the world internet usage increases at an unprecedented rate, making it the most viable and effective platform to market any business of any sizes. However, successfully promoting a brand, product, or service through various online and digital platforms isn’t just a one-time thing, as one “must” create and deliver the right content on
Big Data – as data scientist Clive Humby called it, the new oil – has dawned and has already made significant contributions in businesses across industries. And digital marketing is of no exception. The changing customer behavior and increasing online channels are making it more imperative for businesses to invest in some form of Big
Year by year, the buzz surrounding artificial intelligence and its looming take over of the marketing landscape only seems to grow bigger and stronger. It is widely evident, from digital marketing trends articles being published each year, to in-depth blogs which discuss its current applications in the digital marketing industry. Investments in AI are also
The world of SEO is known for being a rapidly changing industry as techniques need to adapt to new and emerging technologies, such as the visual search. Through the power of artificial learning and machine learning, more and more search engines are starting to lean towards image-based search to improve the user experience. In the
Ever-changing, fast advancing, and rapidly growing – these words perhaps best describe the social media landscape we’re all witnessing nowadays. Of all digital channels, there is, social media platforms are arguably the most aggressive ones when it comes to introducing new features aimed to help their users to connect, communicate, and share content with their
Indeed, the digital marketing landscape we know today would not be as diverse and powerful without graphic design. The integration of modern visual arts in most digital channels such as websites, search, social media, and mobile has set forth a new avenue for companies that want to engage their audience beyond plain text and words.