Digital Marketing

The rate of technology is evolving in this digitally interconnected world. It is highly fast-paced that businesses who could not keep up will get left behind by those who do. Even target customers – either consumers or other businesses – are way ahead in terms of knowledge and familiarity with the latest digital marketing trends.

A common trait that makes digital marketing quite challenging is no other than its dynamic nature. In order to bring better results, experts in this type of marketing continuously develop fresh ideas and concepts that often overshadow the existing ones. Several factors such as sudden changes in customer preferences, competition, and recent trends on the

“People worry that computers will get too smart and take over the world, but the real problem is that they’re too stupid and they’ve already taken over the world.” ― Pedro Domingos, Machine Learning Researcher at the University of Washington    Source: GIPHY Artificial Intelligence, or more commonly known as AI, has been raising some

Digital marketing is an indispensable business strategy in the contemporary world, and there’s zero doubt about it. It has become so ubiquitous to the point that it has been embedded in the fabric of our daily lives. The ads we see on social media and search engines, the videos we consume on video-sharing platforms, and

Search engine optimization (SEO) is widely considered as one of the most powerful digital marketing strategies for growing any business of any nature and size. How it is done, though, depends on the scale of the organization, particularly of their website. For large companies with a plethora of webpages for each of their products and

From hilarious memes and inspirational quotes to in-depth news coverage and informational posts – it is without a doubt that GIFs have a wide range of uses in today’s highly digital consumer landscape. But while seemingly new for some people, Graphic Interchange Format or GIF (pronounced as “jif” according to its creator) has been around