Attracting new customers while retaining the current customer base is vital for B2B enterprises. In the ever-competitive business landscape, industry players continually invest in strategies that help them with these endeavors. However, some of these strategies are complex and time-intensive, and businesses might not be able to handle them by themselves. To stay on top
B2B customer acquisition is more elaborate than B2C, involving various stakeholders in decision-making. Accordingly, it makes the process extra challenging and requires the right strategies to boost sales and expand one’s customer base. Getting new clients is a perpetual task for businesses, and it is vital to prevent the company from stagnating or going on
Many enterprises have learned to navigate their business through a global health crisis, noting the importance of quick responses to a shifting environment for marketing in post pandemic age. Those who were able to pivot and scale their operations during these unprecedented times enabled their company to stay afloat. Some were even able to grow
The following describes the most popular trends in SEM that created radical waves in the marketplace over last few recent periods. These trends are expected to continue picking up pace towards the end of 2021. and are predicted to create even bigger waves next year and the periods to come.
With online access available to more than 60% of the world’s population, it is a logical choice for advertisers to realign their campaign towards a robust digital strategy more than ever.
The following is an overview of top content marketing trends that have been making waves during the first half of 2021 – and are expected to continue making a big impact in the marketplace.