Digital Marketing

In this day and age, the opportunities for businesses to advertise their brand seems pretty endless. The advertising platforms that can be instantaneously utilized ranges from digital to television, billboards, radio, and magazines, and much more. With a plethora of options available, the real question is, should you go digital to advertise your products and

The General Data Protection Regulation (GDPR) is one of the hottest topics across multiple industries these days – including the digital marketing field. Implemented on May 25, 2018, the GDPR replaced the EU Data Protection Directive 95/46/EC and aims to hold businesses and organizations, including those outside of the European Union (EU), accountable for the

For most business owners, brand visibility is a vital component of success and remains one of the unchanging aspects of marketing. That’s why in this digital era, businesses that have online presence tend to grow 40% faster than businesses that do not have any online presence or any website to promote the business online. One

The competition in the digital marketing is getting stiffer and tighter as years pass by. Companies of all sizes are competing for mindshare and more marketers are spending more money on a plethora of strategies to get the consumers fall in love with their brand. In fact, a recent study from MarketingCharts reports a 50%

As the number of digital platforms that people use these days, the pressure for business owners to embrace multi-channel marketing also intensifies – but not without a good purpose. According to statistics, 72% of consumers say they would rather connect with brands and business through multi-channel – and companies who can meet such preference could

Blogging is considered as the undisputed king of the content marketing landscape for many years now, as it has been the main strategic weapon for the digital marketing teams across companies irrespective of size. Many of those who have been blogging for years – our company included – can unequivocally say that blogging has been