Category: SEM

Digital Marketing Strategies to Manage the Effects of Inflation on Your Business featured image

Digital Marketing Strategies to Manage the Effects of Inflation on Your Business (Infographic)

May 31, 2023

Russia’s war in Ukraine and the increase in central bank rates continue to have a negative impact on economic growth worldwide. Global inflation is anticipated to decrease from 8.8%...

Continue reading
Search Engine Marketing

Search Engine Marketing Trends 2021 – Mid-Year Report (Infographic)

November 15, 2021

The following describes the most popular trends in SEM that created radical waves in the marketplace over last few recent periods. These trends are expected to continue picking up pace...

Continue reading
Search Engine Marketing Trends in 2020

Search Engine Marketing Trends in 2020 (Infographic)

April 2, 2020

While many sectors still believe highly in the relevance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many is very interested to know just what the future holds...

Continue reading

Google Search vs Display Network – A Comparison (Infographic)

January 20, 2016

Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. At the...

Continue reading

8 Most Important Parts of A Successful PPC Marketing Campaign

June 23, 2014

There are key factors and very important parts in PPC marketing that many business owners neglect or overlook that are vital to generating high quality ads and campaigns. The quality...

Continue reading

The Importance of A/B Split Testing to Improve the Performance of Your PPC Campaign

April 1, 2014

In its most basic sense, A/B split testing is a form of hypothesis testing involving two variants, particularly A and B thus the name A/B testing. A series of randomized...

Continue reading

10 Dos and Don’ts When Creating an Adwords PPC Campaign

February 13, 2014

When there is cost, small business owners simply could not make any blunders as costly mistakes like these can wipe out a digital marketer’s entire advertising budget in just one...

Continue reading

Understanding How PPC Can Generate Targeted Traffic to Your Business

December 18, 2013

One of the best ways of generating targeted traffic to your business online is by using Pay-Per-Click (PPC) advertising. If done properly, your ads can generate clicks from online users...

Continue reading

10 Useful Tips When Creating Targeted Landing Page for PPC and SEO that Converts

December 9, 2013

The proliferation of Digital Marketing tools and their availability for businesses of all sorts, size and niche make it even easier than ever before to drive traffic to your websites....

Continue reading

Hard to Ignore Reasons Why You Should Complement SEO with PPC? (Infographic)

December 6, 2013

As presented in previous articles at Digital Marketing Philippines, there are subtle differences in the optimization techniques and tactics used in SEO and PPC campaigns. Each of these approaches has...

Continue reading
  • 1
  • 2