Blog

SEM

Search Engine Marketing Trends 2021 – Mid-Year Report (Infographic)

Jomer Gregorio - November 15 2021 - 11:39 AM - Digital Marketing / SEM

The following describes the most popular trends in SEM that created radical waves in the marketplace over last few recent periods. These trends are expected to continue picking up pace towards the end of 2021. and are predicted to create even bigger waves next year and the periods to come.

Search Engine Marketing Trends in 2020 (Infographic)

Jomer Gregorio - April 2 2020 - 12:36 PM - SEM

While many sectors still believe highly in the relevance of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), many is very interested to know just what the future holds for paid search, PPC, paid social and other integral elements of Search Engine Marketing. 2020 is a visionary year particularly for startups and new business.

Google Search vs Display Network – A Comparison (Infographic)

Jomer Gregorio - January 20 2016 - 2:34 PM - Infographics / PPC / SEM

Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. At the forefront is of course Adwords, owned and operated by none other than Google itself. The online giant dominated the US paid search ad spend at

8 Most Important Parts of A Successful PPC Marketing Campaign

Jomer Gregorio - June 23 2014 - 1:44 PM - PPC / SEM

There are key factors and very important parts in PPC marketing that many business owners neglect or overlook that are vital to generating high quality ads and campaigns. The quality of PPC ads generated and how the PPC campaign is conducted and executed will mean the difference between wasted marketing budgets and digital marketing campaigns that generate favorable and profitable results. On top of that, many business owners commit a lot of mistakes in their PPC campaigns that result in poor campaign performance and wasted marketing investments. Digital Marketing Philippines tries to help business owners avoid this and help...

The Importance of A/B Split Testing to Improve the Performance of Your PPC Campaign

Jomer Gregorio - April 1 2014 - 10:09 AM - PPC / SEM

In its most basic sense, A/B split testing is a form of hypothesis testing involving two variants, particularly A and B thus the name A/B testing. A series of randomized experiments are performed involving these two variants, with all factors and elements the same except for where variations of one particular factor or element, in this case that of a landing page or a web page, which is subjected for performance comparison.

10 Dos and Don’ts When Creating an Adwords PPC Campaign

Jomer Gregorio - February 13 2014 - 12:16 PM - PPC / SEM

When there is cost, small business owners simply could not make any blunders as costly mistakes like these can wipe out a digital marketer’s entire advertising budget in just one sitting without producing any favorable results. If executed properly, paid PPC campaigns delivering targeted results can be a very cost-effective way of marketing and advertising online. With this in mind, Digital Marketing Philippines delivers the following list of Do’s and Don’ts that will help digital marketers get the most from their Adwords PPC Campaign.

B2B Customer Acquisition Strategies to Grow Your Clientele
06 Jan 2022

B2B customer acquisition is more elaborate than B2C, involving various stakeholders in decision-making. Accordingly, it makes...

Marketing in Post-Pandemic Age (Infographic)
09 Dec 2021

Many enterprises have learned to navigate their business through a global health crisis, noting the importance...

Search Engine Marketing Trends 2021 – Mid-Year Report (Infographic)
15 Nov 2021

The following describes the most popular trends in SEM that created radical waves in the marketplace...

  • location logoUnit 25, 4th Floor, AMJB Building Aguinaldo High-way, Imus, Cavite, 4103 PHILIPPINES
  • phone logo(+63) 46-235-9225
  • phone logo(+63) 917-807-6253
  • email logoinfo@digitalmarketingph.com