Social Media

When first introduced, many people thought of Google+ as just another attempt, this time by Google, to play with the big boys in the social media arena. This social media site however grew to an astounding rate – with more than 1.8 billion registered users, 540 million active monthly users, and 800,000 users jumping in each month – Google+ emerges to the top of social network pedestal and grabbed the number 2 spot.

Check-out these 8 easy-to-understand steps that you can do to use social media for boosting your business brand online.

The following is a brief overview of the importance of combining and paid and organic social media channels in your digital marketing mix. These reasons will establish the fact that the only way business owners can really make headway in the online world is to make use of effective channels, whether paid or free, that deliver results that affect the bottom line – the only kind of results that matter.

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media. All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

One promises profitable success, particularly if SMM is done properly and effectively. On the other side, SMM may prove detrimental to your brand, bringing in results that maybe opposite from what you expected. So, Digital Marketing Philippines attempts to provide you with this definitive guide that will highlight the Pros and Cons of Social Media Marketing, so you can make intelligent decisions that will be instrumental in setting the fate of your overall digital marketing efforts.

The question that is in everyone’s mind at this point is: how to effectively measure social media marketing efforts? The following guide from Digital Marketing Philippines will show you an overview of how you can effectively measure the social media marketing success, using key measures or metrics that will clearly define how effective your campaign efforts are.