Gone are the days when posting content on a whim is enough to generate interest and authority. Well-researched and highly informative long-form content is what B2B marketers prefer when looking for information on products and services.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers
With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in
If you want to start a profitable and effective b2b digital marketing campaign, then you will find this infographic checklist helpful and useful.
We put together the top 8 most important facts that you should know about b2b content marketing. Must check infographic!